Tag Archives: mobile marketing

15Aug/16

What’s holding back CMOs in Asia?

APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting transformation of the businesses they work for.  Legacy issues, regional fragmentation, a lack of integration between departments, skills and talent shortages and a lack of confidence in being able to map and use […]

19Apr/16

Paid search rules for ROI on mobile: report

Lead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is the key mobile channel for achieving these objectives. This is according to our new ClickZ Intelligence report on the State of Mobile Advertising 2016, produced in partnership with Search Optics and based on a global survey […]

30Mar/16

How KLM uses China’s WeChat for customer service

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service. After implementing a tool that pools its WeChat customer service queries into its Salesforce platform, KLM says it is processing inquiries and comments from Chinese customers twice as […]

01Mar/16

Why Facebook’s botched Free Basics in India doesn’t really matter

Facebook’s failed Free Basics in India won’t have any real impact. As the social network continues to grow, it can expect to dominate this market in the same way it has many others. Earlier this month, India blocked Facebook’s Free Basics program, a so-called zero rating service that provides no-cost access to a variety of […]

05Feb/16

How to clobber your competition using these three P’s

Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate.  The world is radically changing. Rules are being rewritten every day as technologies evolve and mobile everything continues to revolutionize the way we research, communicate, and purchase products and services. How will the key elements to […]

04Feb/16

The pros and cons of Facebook and YouTube video advertising

Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content.  With online video ad spending set to approach $10 billion in the U.S. in 2016, social networks seek to capture an increasing share of those marketing dollars. […]

03Feb/16

How to take your geo-fences to the next level

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?There’s no question that geo-fencing presents some amazing opportunities for today’s marketers. Finally, brands can reach their consumers in the location and moment where their message matters most. The idea of […]

28Jan/16

It’s time to make online ads good again; the industry depends on it

What factors play into the quality of a digital ad? How can marketers consistently deliver content that meets today’s standards for good advertising?  Since the dawn of online advertising (somewhere around 1993), marketers have been asking themselves what makes a good ad good. It might be attention grabbing design or a strong call to action. […]

28Jan/16

It’s time to make online ads good again; the industry depends on it

What factors play into the quality of a digital ad? How can marketers consistently deliver content that meets today’s standards for good advertising?  Since the dawn of online advertising (somewhere around 1993), marketers have been asking themselves what makes a good ad good. It might be attention grabbing design or a strong call to action. […]

26Jan/16

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue.  It’s interesting to come across prestigious brands with solid revenue streams and a ready acknowledgment that ecommerce wasn’t performing like they wanted it to. That was the case for Björn Borg, a well-known sports […]