19Jul/18

Why marketers need to reevaluate their Facebook strategies

Most marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in recently, making them reevaluate its importance. For starters, Facebook has placed limits on access by third-party applications. The new apps that use “Facebook Login” (via Facebook Login API), will no longer […]

23Mar/18

Facebook Watch takes on YouTube – and the global TV market

Facebook’s announcement of its Facebook Watch video service is a clear bid to ramp up its ad revenue by tapping into the lucrative TV market. After a slow-but-steady start for IGTV, has Facebook learned crucial lessons that will help Watch gain a loyal audience? Facebook’s newest feature, Watch, will host a range of original, TV-like content (both live […]

18Feb/18

How brands can leverage Facebook Groups to improve engagement

Facebook has decided to update their algorithm to highlight meaningful interactions from family and friends over Pages. This is affecting the organic reach for Pages that won’t be able to reach the same audience anymore.Brands and marketers have immediately started thinking how to maintain a successful Facebook strategy. The key phrase in Facebook’s update was […]

07Dec/17

How can I tell if my social media strategy is generating results?

It’s common to wonder whether your social media strategy is really generating the results you had in mind.According to Mary Meeker’s 2017 Internet Trends Report, 61% of social media marketers consider measuring their social ROI to be their top challenge.What makes a social media strategy successful?Every goal can be measured by different KPIs, but they […]

25Oct/17

Seeing the trees for the forest with paid social

If an evergreen tree were to fall over deep in the Oregon forest, would it make a sound?Of course it would. The 2,000-pound tree would slam down with such force that the ground would shake as the noise reverberated for miles. But if nobody were around to hear that deafening thud, it wouldn’t have the […]

19Oct/17

Dark social: Why and how should you be tracking it?

Dark social traffic is the name given to the traffic that comes from private social channels. It’s simply the traffic that comes from:It’s easy to tell whether a visitor came from Facebook or Twitter through an analytics platform, but how about all the other ways people share content?For example, if you click on a link with the […]

12Jan/17

Facebook to get mid-roll video ads, share revenue with users: report

Facebook isn’t just the world’s largest social network. In the past two years, it has also become one of the world’s most popular online destinations for consuming video content. Last year, the company revealed that more than 500 million users watch video on Facebook daily, and that they collectively watch more than 100 million hours of video a day. But despite […]

03Jan/17

How Instagram became a social commerce powerhouse

It has been a very busy year for Instagram. Instagram managed to increase the users and the brands that joined the platform. It even explored how to become effective for social commerce, which means that we’re expecting a very interesting year ahead. I discussed with Pau Sabria, co-founder of Olapic, Instagram’s latest changes and how […]

15Dec/16

Facebook reveals it miscalculated even more metrics

Last week, Facebook revealed that it found yet more errors in metrics that it reports to brands and advertisers. The first error affected metrics related to Like and Share buttons. The Like and Share counts retrieved through Facebook’s Graph API were inconsistent with the counts displayed through search queries in Facebook’s mobile app. According to a Facebook […]

16Sep/16

Twitter adds new customer service features

Social media has become an increasingly important channel for customer service over the years, and Twitter in particular is one of the social platforms that has been used most broadly for customer service by brands ranging from airlines to retailers. Now, brands using Twitter in a customer service capacity have access to new features that could help them […]