Tag Archives: user-generated content (UGC)

20Jan/20

Strategies to refine Instagram marketing for ecommerce

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to getRead More…

26Oct/17

Customer reviews: The not-so-secret SEO tactic

No matter what industry you’re in or what your business does, you want to be as close as possible to the top of a search engine results page (SERP). And of course,Read More…

12Sep/16

Beyond Facebook: social media marketing opportunities in China and Japan

Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social media platforms. Here’s a list of someRead More…

23May/16

Five fantastic ‘phygital’ campaigns from this spring

We’re always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world. Amazon has become synonymous with the termRead More…

12Feb/16

Spotlight on the National Gallery of Victoria: fusing art with social media

Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement. The decision to allow photographyRead More…

12Feb/16

Spotlight on the National Gallery of Victoria: fusing art with social media

Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement. The decision to allow photographyRead More…

11Feb/16

Five killer social media campaigns from 2016 (so far)

2016 may have just begun, but marketers have wasted no time deploying kickass social campaigns. Here are five of our favorites. To debunk two (possibly?) common misconceptions about ClickZ: we don’t only focus onRead More…

08Feb/16

How was Snapchat’s first Super Bowl?

The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the first time.  Last year marked the mostRead More…

04Feb/16

Better visual marketing in eight easy steps

Understanding the value of a quality visual marketing strategy is essential for digital advertising success.  Between Facebook video, visual tweets, messaging apps, data visualization, and live-streaming video, consumers see visual content virtually everywhere theyRead More…

04Feb/16

Better visual marketing in eight easy steps

Understanding the value of a quality visual marketing strategy is essential for digital advertising success.  Between Facebook video, visual tweets, messaging apps, data visualization, and live-streaming video, consumers see visual content virtually everywhere theyRead More…