Tag Archives: CRM

21Apr/20

Five Salesforce features that enable offsite collaboration

Five Salesforce features that enable offsite collaboration – ClickZ Read the next article Author Jacqueline Dooley Date published April 21, 2020 Categories 30-second summary: ForceIQ, a Salesforce experience company, works with hundredsRead More…

21Nov/19

Case study: US craft giant JOANN ushers in a new era with AI-powered copywriting

30-second summary: Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level JOANN re-evaluated its brand strategy,Read More…

19Aug/16

American Apparel: driving customer centricity in an omnichannel world

American Apparel’s chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world. Thoryn Stephens, chief digital officer, AmericanRead More…

30Mar/16

How KLM uses China’s WeChat for customer service

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service. After implementing a tool thatRead More…

18Feb/16

The face of omnichannel in APAC: Spotlight on Decathlon’s Clarence Chew

Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it.  What is a true omnichannel customer experience?Read More…