Tag Archives: CRM

28Apr/21

If you want sellers to sell more, embrace AI

April 28, 2021Online Marketing NewsAI, AI & Automation, AI in sales, Conversion & ROI, conversion optimization, CRM, customer relationship management (CRM), CXO (customer experience optimization), digital leaders, digital transformation, personalized CRM, specialist commentary, Strategy & LeadershipContent Team

If you want sellers to sell more, embrace AI – ClickZ Author Kayleigh Halko Date published April 28, 2021 Categories 30-second summary: The shift to virtual selling has put more pressure onRead More…

04Nov/20

Brands need to use the pandemic to clean up their data

November 4, 2020Online Marketing NewsCOVID-19, CRM, customer data, Data, Data-Driven Marketing, digital, Digital Marketing, first party data, Marketing, Strategies, StrategyContent Team

Brands need to use the pandemic to clean up their data – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. MemberRead More…

21Apr/20

Five Salesforce features that enable offsite collaboration

April 21, 2020Online Marketing NewsCRM, digital, Digital Marketing, ForceIQ, Marketing, marketing technology, Martech, Platform, Plum Tree Group, salesforce, Sponsored, Strategies, Technology, Tools & TechnologyContent Team

Five Salesforce features that enable offsite collaboration – ClickZ Read the next article Author Jacqueline Dooley Date published April 21, 2020 Categories 30-second summary: ForceIQ, a Salesforce experience company, works with hundredsRead More…

13Mar/20

Why digital success is now predicated on marketing and product collaboration

March 13, 2020Online Marketing NewsCRM, cx, Developers, digital, Digital Marketing, DNVBs, Marketing, personalization, Strategies, Strategy, uxContent Team

30-second summary: Today, digital marketing involves a host of skills that only web and app product managers needed to know just a few short years ago, including analyzing large datasets, programming sophisticatedRead More…

21Nov/19

Case study: US craft giant JOANN ushers in a new era with AI-powered copywriting

November 21, 2019Email MarketingAI, CRM, digital, Digital Marketing, Email, email automation, Email Marketing, Email Marketing Optimization, Email. AI, Emerging Technology, JOANN, Marketing, marketing technology, Martech, Phrasee, Promotions, TechnologyContent Team

30-second summary: Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level JOANN re-evaluated its brand strategy,Read More…

19Aug/16

American Apparel: driving customer centricity in an omnichannel world

August 19, 2016Online Marketing News#CZLHK, Adobe, American Apparel, Analytics, Analyzing Customer Data, Asia, behavioral data, Conference Coverage, Conversion, Conversion & ROI, CRM, Customer journey, customer lifetime value, customer loyalty metrics, customer retention, data science, Email, Facebook, Google AdWords, Internet of things, marketing technology, measurement, Metrics, multichannel retail, omnichannel, on demand, Oracle, retail, salesforce, SMS, social CRM, testing, toolsContent Team

American Apparel’s chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world. Thoryn Stephens, chief digital officer, AmericanRead More…

30Mar/16

How KLM uses China’s WeChat for customer service

March 30, 2016Online Marketing NewsAir New Zealand, APAC, Asia, Cathay Pacific, China, CRM, customer service, Emirates, Facebook, Facebook Messenger, Japan, Kakao, KLM, Line, Marketing, messenger, mobile apps, mobile loyalty, mobile marketing, Qantas, salesforce, Social, Social Commerce, social CRM, social customer service, South East Asia, Strategies, Taiwan, Thailand, Viber, WeChat, WhatsAppContent Team

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service. After implementing a tool thatRead More…

18Feb/16

The face of omnichannel in APAC: Spotlight on Decathlon’s Clarence Chew

February 18, 2016Online Marketing NewsAPAC, Apple, apps, Asia, Branding, click and collect, CMO, Consumer insights, content marketing, conversion funnel, CRM, Customer journey, customer service, Decathlon, digital native, digital transformation, E-commerce, ecommerce, Facebook, Google, Innovation, Insights, Loyalty, multichannel, o2o, omnichannel, retail, Singapore, South East Asia, Sports & Entertainment, Strategies, Strategy, touchpoints, wearable tech, Website optimization, YouTubeContent Team

Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it. What is a true omnichannel customer experience?Read More…