GA4: The Game-Changer in Ecommerce Analytics – ClickZ Author Trisa Triandesa Date published November 15, 2023 Categories Google Analytics has long been the cornerstone of website analytics, and the introduction of GoogleRead More…
The importance of accurate keyword difficulty scores – ClickZ Author Semrush Date published July 16, 2021 Categories 30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KDRead More…
Key Insights: Revenue attribution, digital titans, advertising & AI forecasts Author Kamaljeet Kalsi Date published January 2, 2021 Categories 30-second summary: 2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion),Read More…
Hitchhiker’s guide to the end of the 3rd-party cookie as we know it – ClickZ Author Matt Moore Date published March 18, 2020 Categories 30-second summary: As of this month, Google hasRead More…
30-second summary: On January 22, Google in its infinite wisdom decided that the URL that the snippet featured in a SERP deserved would not have the extra space in that SERP. Google’sRead More…
The Internet changes rapidly, which means marketers and business leaders must hurry to change with it. While most Internet searches were once done on laptops and desktops, people are now using theirRead More…
Google recently assembled key findings. With the power of mobile devices, customers are officially research-obsessed. Real-time research is now part of the customer experience, preceding, and shaping real-world events These emerging, mobile-first,Read More…
Recently there was a New York Times piece discussing ‘influencers’ on social media channels and their challenges and frustrations making a living online. This followed a previous, similar piece in the NewRead More…
Accelerated Mobile Pages (AMP) is an open-source initiative that aims to render and deliver content at high speed on mobile devices.Originally aimed at publishers (who have had a love-hate relationship with AMPRead More…
There are many qualified marketing and analytics shops that can help your brand elevate its digital success. But what separates the good from the great agencies?It goes beyond having leadership that understandsRead More…