Tag Archives: Google

02Jan/21

Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

Key Insights: Revenue attribution, digital titans, advertising & AI forecasts Author Kamaljeet Kalsi Date published January 2, 2021 Categories 30-second summary:  2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion),Read More…

04Jan/18

How Airbnb is putting AMP at the core of its digital strategy

Accelerated Mobile Pages (AMP) is an open-source initiative that aims to render and deliver content at high speed on mobile devices.Originally aimed at publishers (who have had a love-hate relationship with AMPRead More…

09Nov/17

Reviews and refinement: Using customer reviews to identify areas for improvement

The holidays are just around the corner and to make the most out of the most wonderful (and lucrative) time of the year, it’s crucial that marketers understand the impact of localRead More…

01Nov/17

What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data

Amazon was originally called Cadabra and when a lawyer mistakenly heard it as “cadaver,” Jeff Bezos felt compelled to change his company’s name to something that isn’t synonymous with “corpse.” Inspired byRead More…