Tag Archives: Paid Search

09Nov/17

Reviews and refinement: Using customer reviews to identify areas for improvement

The holidays are just around the corner and to make the most out of the most wonderful (and lucrative) time of the year, it’s crucial that marketers understand the impact of local search. More than three-quarters of location searches on a smartphone result in visit to a physical store within a day, according to Google […]

01Nov/17

What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data

Amazon was originally called Cadabra and when a lawyer mistakenly heard it as “cadaver,” Jeff Bezos felt compelled to change his company’s name to something that isn’t synonymous with “corpse.” Inspired by the world’s largest river, Bezos chose Amazon with a goal of creating the world’s largest store.Twenty-three years later, Amazon is “only” the world’s third-largest retailer […]

10Oct/17

How to carry out an effective PPC competitor analysis

French philosopher Jean-Paul Sartre once said, “In football, everything is complicated by the presence of the opposite team.”The same concept applies to paid search; without competition, it would all be so much easier.As it stands, competitor activity shapes what we pay, where and when our ads are shown, and how many people click through to […]

13Jan/17

Four marketing pillars to build a business as strong as the Parthenon

Dating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working together to support an immense amount of weight and pressure. Over the past 2,500 years, the Parthenon has been rocked by earthquakes, blown up by exploding gunpowder and suffered severe fire damage, yet it and its pillars […]

29Aug/16

Why are enterprise companies missing out on search?

SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising. But a survey into the marketing channels used by large enterprises has found that 91% don’t prioritise search at all. The research, carried out by B2B research firm Clutch and digital agency […]

11Aug/16

How to create winning ad copy using a scientific approach

I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately, that might be the wrong answer. While Excel is a fantastic program and is central to our day-to-day life in PPC, it’s not […]

28Jul/16

17 useful search marketing stats from Merkle’s Q2 2016 report

This morning, Merkle released its quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading. Of particular note are the revelations that: Google search spending growth has slowed to 22% as CPCs fall 9% Desktop PLA growth rate jumps while mobile growth is strong but slowing Shopping […]

22Jul/16

How to increase your remarketing ad conversions in five steps

Remarketing adverts are designed to remind people who visited your website of what you sell and reinforce your brand when they’re moving around the web. Remarketing is also known as retargeting and according to PPCMode’s Ultimate Guide for Retargeting, “Most sites are only able to convert 2% of their visitors on average. With retargeting however you’re […]