Tag Archives: social customer service


What makes Ben & Jerry’s so good at social?

According to a new report analyzing restaurant chains’ social, Ben & Jerry’s is the best, despite its comparatively smaller size. What’s the brand doing right? Ben & Jerry’s has the best socialRead More…


How KLM uses China’s WeChat for customer service

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service. After implementing a tool thatRead More…


Powerball math, Facebook, and how to build a proper social support site

Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to retain credibility.  We’ve all done it; you seeRead More…