Tag Archives: measurement

12Jan/24

Fospha as TikTok’s New Measurement Partner

January 12, 2024Online Marketing NewsAnalytics, Commerce & Sales, Data & Analytics, data-driven, Data-Driven Marketing, digital advertising, Digital Marketing, ecommerce, Insights, Marketing, marketing technology, measurement, More News, Social Media, social media marketing, TikTokContent Team

Fospha as TikTok’s New Measurement Partner – ClickZ Author Fospha Team Date published January 12, 2024 Categories Understanding media performance in digital marketing is like navigating a maze that constantly changes. TheRead More…

03Nov/23

New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

November 3, 2023Online Marketing Newsadvertising, brand awareness, Data & Analytics, data insights, data-driven, Data-Driven Marketing, digital advertising, E-commerce, ecommerce, Ecommerce & Sales, Insights, Marketing, measurement, More News, performance marketing, retail, Stats, Strategies, StrategyContent Team

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provides valuable insights and strategies to guide brands to optimize theirRead More…

29Jun/22

People, Partners, Technology: How Boots rebuilt for first party data

June 29, 2022Online Marketing NewsActionable Analysis, Analytics, Analyzing Customer Data, B2C, Case Study, Data, Data & Analytics, data insights, data privacy, Data regulations, Data-Driven Marketing, digital, Digital Marketing, digital strategy, digital transformation, ecommerce, Ecommerce & Sales, first party data, Insights, measurement, omnichannel, Omnichannel Ecommerce, Omnichannel management, partner, Partnership, people, retail, ROI, ROI Marketing, Strategy, Technology, third-party cookie, third-party dataContent Team

People, Partners, Technology: How Boots rebuilt for first party data – ClickZ Author Benjamin Broomfield Date published June 29, 2022 Categories Boots, one of the UK’s largest Beauty and Pharmacy retailers, hasRead More…

08May/20

The growing culture of marketing experimentation

May 8, 2020Online Marketing NewsActionable Analysis, Analytics, Attribution, Convergence Analytics, Data-Driven Marketing, digital, Digital Marketing, incrementality, Marketing, marketing experimentation, measurement, MetricsContent Team

The growing culture of marketing experimentation – ClickZ Author Nick Stoltz Date published May 8, 2020 Categories 30-second summary: The influence of data and analytics on marketing has exploded in recent years,Read More…

29Oct/19

LinkedIn report: Many marketers are measuring ROI wrong

October 29, 2019Online Marketing NewsDigital Marketing, investment, KPI, LinkedIn, measurement, ROI, StrategiesContent Team

When marketers try to measure return on investment (ROI) too quickly, they’re not actually measuring ROI. That’s the key takeaway from a new study by LinkedIn of 4000 digital marketers on itsRead More…

08Jul/19

Measurement & attribution microclass: Free course with Facebook and Fospha

July 8, 2019Online Marketing NewsAttribution, Digital Marketing, Facebook, fospha, marketing analytics, measurement, measurement and attribution, microclass, multi-touch attribution, online course, StrategiesContent Team

To help marketers better navigate the world of measurement and attribution, we’ve partnered with Facebook and Fospha to design a free online course. Marketers need to know which of their marketing effortsRead More…

13Dec/17

What makes a great digital marketing and analytics shop

December 13, 2017Online Marketing Newsagency, Analytics, cross channel measurement, Data, Google, measurement, reporting, StrategiesContent Team

There are many qualified marketing and analytics shops that can help your brand elevate its digital success. But what separates the good from the great agencies?It goes beyond having leadership that understandsRead More…

25Oct/17

Seeing the trees for the forest with paid social

October 25, 2017Social Media MarketingAnalytics, content marketing, CPG, Data, Facebook, Facebook ads, measurement, paid social, Pinterest, SnapChat, Social & Community, social analytics, Social Media, TwitterContent Team

If an evergreen tree were to fall over deep in the Oregon forest, would it make a sound?Of course it would. The 2,000-pound tree would slam down with such force that theRead More…

25Oct/17

6 ways to increase your conversion rate using behavioral data

October 25, 2017Online Marketing NewsA/B testing, Analytics, Analyzing Customer Data, behavioral analytics, behavioral data, Conversion Rate Optimization, conversion rates, CRO, Data, Data & Analytics, machine learning, measurement, SessionCam, SubwayContent Team

When you start to unpick the visitor behavior on your website, one thing is apparent: Everyone has a limited amount of tolerance for frustration before they drop off.Think of it like aRead More…