Tag Archives: measurement

29May/24

Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers

Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers – ClickZ Author Fospha Team Date published May 29, 2024 Categories In today’s fast-paced digital landscape, scaling a brand effectively requires more thanRead More…

12Jan/24

Fospha as TikTok’s New Measurement Partner

Fospha as TikTok’s New Measurement Partner – ClickZ Author Fospha Team Date published January 12, 2024 Categories Understanding media performance in digital marketing is like navigating a maze that constantly changes. TheRead More…

03Nov/23

New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provides valuable insights and strategies to guide brands to optimize theirRead More…

29Jun/22

People, Partners, Technology: How Boots rebuilt for first party data

People, Partners, Technology: How Boots rebuilt for first party data – ClickZ Author Benjamin Broomfield Date published June 29, 2022 Categories Boots, one of the UK’s largest Beauty and Pharmacy retailers, hasRead More…

08May/20

The growing culture of marketing experimentation

The growing culture of marketing experimentation – ClickZ Author Nick Stoltz Date published May 8, 2020 Categories 30-second summary: The influence of data and analytics on marketing has exploded in recent years,Read More…

08Jul/19

Measurement & attribution microclass: Free course with Facebook and Fospha

To help marketers better navigate the world of measurement and attribution, we’ve partnered with Facebook and Fospha to design a free online course. Marketers need to know which of their marketing effortsRead More…

25Oct/17

6 ways to increase your conversion rate using behavioral data

When you start to unpick the visitor behavior on your website, one thing is apparent: Everyone has a limited amount of tolerance for frustration before they drop off.Think of it like aRead More…