Tag Archives: measurement

29Jun/22

People, Partners, Technology: How Boots rebuilt for first party data

People, Partners, Technology: How Boots rebuilt for first party data – ClickZ Author Benjamin Broomfield Date published June 29, 2022 Categories Boots, one of the UK’s largest Beauty and Pharmacy retailers, hasRead More…

08May/20

The growing culture of marketing experimentation

The growing culture of marketing experimentation – ClickZ Author Nick Stoltz Date published May 8, 2020 Categories 30-second summary: The influence of data and analytics on marketing has exploded in recent years,Read More…

08Jul/19

Measurement & attribution microclass: Free course with Facebook and Fospha

To help marketers better navigate the world of measurement and attribution, we’ve partnered with Facebook and Fospha to design a free online course. Marketers need to know which of their marketing effortsRead More…

25Oct/17

6 ways to increase your conversion rate using behavioral data

When you start to unpick the visitor behavior on your website, one thing is apparent: Everyone has a limited amount of tolerance for frustration before they drop off.Think of it like aRead More…

19Aug/16

American Apparel: driving customer centricity in an omnichannel world

American Apparel’s chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world. Thoryn Stephens, chief digital officer, AmericanRead More…