Tag Archives: Programmatic buying

18Jul/16

What do China’s new online advertising rules mean for marketers?

China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from search, ecommerce, email, social media and some elements of programmatic buying. Read More…

11Jul/16

Why Tencent’s deals with Publicis and WPP are good for global advertisers

The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maintaining a qualitative approach to its advertising offerings. Earlier thisRead More…

25Feb/16

How to use data from ad tech and martech for display ads

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.  A large percentage of marketing budgets (75%-80% by some accounts)Read More…

05Feb/16

How to clobber your competition using these three P’s

Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate.  The world is radically changing. Rules are being rewritten every day as technologiesRead More…

28Jan/16

It’s time to make online ads good again; the industry depends on it

What factors play into the quality of a digital ad? How can marketers consistently deliver content that meets today’s standards for good advertising?  Since the dawn of online advertising (somewhere around 1993),Read More…

28Jan/16

It’s time to make online ads good again; the industry depends on it

What factors play into the quality of a digital ad? How can marketers consistently deliver content that meets today’s standards for good advertising?  Since the dawn of online advertising (somewhere around 1993),Read More…