Tag Archives: Customer journey

27Nov/20

Marketers play a critical role in unifying digital transformation goals

Marketers play a critical role in unifying digital transformation goals – ClickZ Author Leena Iyar Date published November 27, 2020 Categories 30-second summary: With customer interactions pushed to digital channels, marketers needRead More…

11Aug/20

Real-time customer engagement and omnichannel personalization deliver a superior CX

Real-time customer engagement and omnichannel personalization deliver a superior CX – ClickZ Author John Nash Date published August 11, 2020 Categories 30-second summary: Marketing is increasingly viewed as a mission-critical organization responsibleRead More…

26Jun/20

Personalization is critical during times of rapid change

Personalization is critical during times of rapid change – ClickZ Author Drew Burns Date published June 26, 2020 Categories 30-second summary: Regardless of industry, customer experience is at the crux of personalization,Read More…

14Nov/17

Unlocking email marketing’s full potential with the human touch

On May 1, 1978, a marketing manager named Gary Thuerk wrote an email to 400 ARPAnet users promoting Digital Equipment Corporation computers. Later billed “The Father of Spam,” Thuerk pioneered email marketing byRead More…

19Aug/16

American Apparel: driving customer centricity in an omnichannel world

American Apparel’s chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world. Thoryn Stephens, chief digital officer, AmericanRead More…

15Aug/16

What’s holding back CMOs in Asia?

APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting transformation of the businesses they work for.  Legacy issues, regionalRead More…