Tag Archives: Customer journey

10Mar/23

The power of audience-led approaches and data-driven insights

March 10, 2023Online Marketing NewsAnalyzing Customer Data, Customer behaviour, customer experience, Customer insights, Customer journey, data insights, Data-Driven Marketing, ecommerceContent Team

The power of audience-led approaches and data-driven insights – ClickZ Author Dipti Kachru Date published March 10, 2023 Categories 30-second summary: Audience-specific approach to marketing and business strategy is crucial in today’sRead More…

12Jan/23

How full-funnel marketing gave a 300% boost to LetsGetChecked’s paid social

January 12, 2023Online Marketing NewsCase Study, Customer journey, customer journey analytics, data-driven attribution, Data-Driven Marketing, digital advertising, DTC, paid social, predictive analytics, predictive behavioral analytics, ROI MarketingContent Team

How full-funnel marketing gave a 300% boost to LetsGetChecked’s paid social Author ClickZ Date published January 12, 2023 Categories In the modern age of technology, the healthcare industry has seen a surgeRead More…

13Jul/22

How Kaiser Permanente delivered personalization for the masses

July 13, 2022Online Marketing Newsaudience segmentation, brand awareness, brand trust, buyer journey, Case Study, content marketing, content personalization, Customer journey, Digital Marketing, Insights, IP address, Media Planning, More News, personalization, Segmentation, Strategy, surveyContent Team

How Kaiser Permanente delivered personalization for the masses – ClickZ Author Benjamin Broomfield Date published July 13, 2022 Categories Kaiser Permanente provide health care coverage, serving over 12.6 million members across nineRead More…

14Jun/22

A framework for customer-centric content creation

June 14, 2022Online Marketing NewsAudience, audience engagement, brand campaign, content, Content & Experience, content creation, content marketing, content marketing strategy, content strategy, creative, Customer journey, digital advertising, digital engagement, Insights, Marketing, marketing creative, marketing strategy, Media, Media Planning, More News, social media marketing, StrategyContent Team

A framework for customer-centric content creation – ClickZ Author Yolanda Valery Date published June 14, 2022 Categories 30-second summary: Companies need to move from making statements about themselves if they want toRead More…

28Apr/22

Four brands commit to ethical marketing: Here’s how to join them

April 28, 2022Online Marketing Newsbrand awareness, brand building, brand storytelling, Branding, content, Content & Experience, content marketing, Customer, customer behavior, customer experience, Customer journey, digital leaders, Digital Marketing, Ethical marketing, expert commentary, Inclusive marketing, Inclusivity, Insights, Marketing, performance, performance marketing, performance storytelling, Strategies, StrategyContent Team

Four brands commit to ethical marketing: Here’s how to join them – ClickZ Author Margaret Molloy Date published April 28, 2022 Categories 30-second summary: Today’s consumers are more concerned than ever withRead More…

06Apr/22

The best website layouts for emerging start-ups

April 6, 2022Online Marketing NewsAdvertising & Promotion, chatbots, customer experience, Customer insights, Customer journey, Digital Marketing, digital transformation, ecommerce, Fintech, small business, start-up, Strategies, Website, website builder platform, Website optimizationContent Team

The best website layouts for emerging start-ups – ClickZ Author Daniel Tannenbaum | Sponsored Date published April 6, 2022 Categories The United States has the largest concentration of start-ups anywhere in theRead More…

08Feb/22

Do I have your attention? Creating ‘ignite moments’ with Brian Solis

February 8, 2022Online Marketing NewsContent & Experience, customer experience, Customer insights, Customer journey, digital leaders, StrategiesContent Team

Do I have your attention? Creating ‘ignite moments’ with Brian Solis – ClickZ Author Elizabeth Roscoe Date published February 8, 2022 Categories A view. A glance. A pause. That flash of timeRead More…

11May/21

How to use contextual customer feedback to become a truly customer-centric organization

May 11, 2021Online Marketing NewsActionable Analysis, Analyzing Customer Data, Audience, contextual customer feedback, contextual intelligence, Customer journey, customer journey analytics, CXO (customer experience optimization), Digital Marketing, ecommerce, first party data, influencer commentary, marketing technologyContent Team

How to use contextual customer feedback to become a truly customer-centric organization Author Cyril Coste Date published May 11, 2021 Categories 30-second summary: The customer feedback loop can be long, clunky, andRead More…

29Jan/21

Three steps to create a 360-degree customer view in 2021

January 29, 2021Online Marketing Newscustomer data, Customer journey, Data, Data-Driven Marketing, digital, Digital Marketing, ecommerce, Marketing, modern data stack, retail, Strategies, StrategyContent Team

Three steps to create a 360-degree customer view in 2021 – ClickZ Author Catlyn Origitano Date published January 29, 2021 Categories 30-second summary: Unprecedented times leading to new consumer behavior. New consumerRead More…

27Nov/20

Marketers play a critical role in unifying digital transformation goals

November 27, 2020Online Marketing NewsContent & Experience, Customer journey, cx, digital, Digital Marketing, digital transformation, Marketing, personalization, Strategies, Strategy, Strategy & LeadershipContent Team

Marketers play a critical role in unifying digital transformation goals – ClickZ Author Leena Iyar Date published November 27, 2020 Categories 30-second summary: With customer interactions pushed to digital channels, marketers needRead More…