Pitfalls of influencer marketing in Russia and how to avoid them – ClickZ Author Ivan Padrez Date published April 7, 2020 Categories 30-second summary: As YouTube content is not restricted to theRead More…
Dating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working together to support an immense amount of weight and pressure. Over the past 2,500Read More…
Facebook isn’t just the world’s largest social network. In the past two years, it has also become one of the world’s most popular online destinations for consuming video content. Last year, the company revealedRead More…
Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first centred on event-based optimization in Universal App Campaigns app ads, and theRead More…
Video content has skyrocketed over the past few years, and therefore it’s time to examine how adding SEO to your videos can impact rankings. Video is everywhere and this is both aRead More…
With more than a billion users, and billions of daily video views, gaining users’s attention on YouTube may seem a daunting prospect. However, the sheer size of the audience (a third ofRead More…
Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear and discovered it depends on what is being measured. Google and Columbia Sportswear developed two differentRead More…
Before Vine’s popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it’s grown? Justin Bieber has 22 million YouTube subscribers. Rihanna has 21 million.Read More…
Richard Herd attended our Shift London event to discuss how video content can increase engagement on digital platforms and the way FoodTube has adapted its content for a new audience. It was anRead More…
Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival to Sky. Mike Norrish, Executive Producer, explained at our Shift LondonRead More…