Tag Archives: video advertising

04Sep/17

A guide to five Facebook ad types that will reach your marketing objectives

September 4, 2017Online Marketing Newsdisplay advertising, Facebook, Facebook ads, Facebook advertising, Facebook strategy, Social Media, Strategies, video advertisingContent Team

There are many Facebook ad formats to try out when testing the power of Facebook advertising, but not all of them are equally effective.Facebook recently announced that it is planning to withdraw the abilityRead More…

22Jun/16

Cannes Coverage: Four mobile ad announcements from Facebook

June 22, 2016Social Media MarketingAnalytics, Anheuser-Busch, Anheuser-Busch InBev, Cannes, Conference Coverage, Facebook, Instagram, mobile, mobile ad, Mondelez, slideshow, SnapChat, Social Media, video advertisingContent Team

Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers. I’ve never been, but I’ve heard that the Cannes Lion InternationalRead More…

07Jun/16

Eight creative tips for effective video advertising

June 7, 2016Online Marketing Newsadvertising, digital ads, Marketing, Media, Strategies, video, video advertisingContent Team

Video advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate creative strategies. Digital video is becoming more popular every year,Read More…

12May/16

Report: millennials are more likely to share an ad (but also to mute it)

May 12, 2016Online Marketing NewsAnalytics, Analyzing Customer Data, display advertising, Media, millennials, Stats, Trends, video advertisingContent Team

Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need to consider before targeting them. The term “millennial” has become very popular during theRead More…

07Apr/16

Cause marketing can be a mutually beneficial strategy

April 7, 2016Online Marketing Newsapps, Cause marketing, Financial Services, Hashtag, mobile, Social Media, Strategies, Twitter, video, video advertising, YouTubeContent Team

People are more likely to support brands that share their values, so cause marketing can help the world and the brand’s bottom line – as long as it’s done right. Can online ads do good?Read More…

26Feb/16

Comedy Central CMO: shareable or die

February 26, 2016Social Media MarketingConference Coverage, content marketing, Google, search, SEO, shares, Social Media, video, video advertising, YouTubeContent Team

At Social Media Week Walter Levitt, chief marketing officer for Comedy Central, shared how the TV network managed to engage with 18-to-34-year-old men through shareable content. With a list of beyond popularRead More…

04Feb/16

The pros and cons of Facebook and YouTube video advertising

February 4, 2016Social Media Marketingadvertising, call to action, Community Management, content marketing, engagement, Facebook, Google, Google display network, Instagram, measurement, millenials, mobile, mobile marketing, Social, Social Media, targeting, video, video advertising, viewability, YouTubeContent Team

Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content. With online videoRead More…

04Feb/16

Better visual marketing in eight easy steps

February 4, 2016Online Marketing Newsapps, Branding, content marketing, Facebook, GIFs, Hashtag, Instagram, live-streaming, Loyalty, Marketing, Media, Media Planning, mobile, Optimum, Patagonia, salesforce, Samsung, Social, Social Media, Social Media Smarts, social web, Strategies, Trends, tweet, Twitter, user-generated content (UGC), video, video advertising, Videos, Vimeo, vine, YouTubeContent Team

Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Between Facebook video, visual tweets, messaging apps, data visualization, and live-streaming video, consumers see visual content virtually everywhere theyRead More…

04Feb/16

Better visual marketing in eight easy steps

03Feb/16

How you can use social to reach consumers at micro moments

February 3, 2016Social Media Marketingbehavioral marketing, behavioral targeting, content marketing, Conversion, Conversions, Cross-channel, ecommerce, engagement, Facebook, FAQ, Google, Home Depot, Instagram, Marketing, micro moment, mobile, mobile apps, mobile commerce, personalization, Pinterest, retail, search, smartphone, smartphones, snackable video, Social, Social Commerce, Social Media, Social Media Smarts, Strategies, Strategy, Twitter, video, video advertisingContent Team

Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Scrolling through Facebook while waiting in line at the grocery store. Looking up anRead More…