Tag Archives: Strategies

29Oct/19

LinkedIn report: Many marketers are measuring ROI wrong

When marketers try to measure return on investment (ROI) too quickly, they’re not actually measuring ROI. That’s the key takeaway from a new study by LinkedIn of 4000 digital marketers on its platform, with the results summarized in a blog post today. The surveyed marketers came from a variety of verticals across 19 countries, and […]

15Oct/19

96% of global consumers expect brands to respond within 24 hours to an issue

Selligent Marketing Cloud, a marketing automation platform aimed at enabling B2C brands to connect with consumers, recently published the 2nd edition of their Selligent Global Connected Consumer Index. The Index shares insights on how 5000 global consumers feel about personalization, privacy, and brand interactions. Content produced in collaboration with Selligent Marketing Cloud. The connected consumer […]

26Sep/19

A dissection of modern-day event marketing strategies

If you need a case study into the impact of digital transformation on marketing, events are a great place to start. Printed magazines and billboards were once the joint-champions of event promotion. A new, data-driven era is now sweeping into the industry, bringing an increased emphasis on personalization, measurement and, of course, ROI. If you’re […]

04Sep/19

How Pardot optimized their website into a lead generation machine

Salesforce has recently made website optimization updates to Pardot.com which have effectively generated 12% more traffic, 15% more conversions and 29% more leads. Now, they want to show you how they did it. Pardot is a division of Salesforce focused on marketing automation and lead nurturing for the B2B sector. Source: Salesforce ClickZ will be […]

22Aug/19

Marketers shouldn’t have to choose between data and creativity

Most of us have heard of the “left-brain, right-brain” theory of how the human mind functions. The right side of our brain is supposed to be creative and intuitive, while the left side of our brain is supposed to deal with logic and reason. Therefore, in the common understanding, the right side of the brain […]

31Jul/19

Using predictive modeling to plan your 2020 marketing strategy

Things may seem slow during these hot summer months, but fall will be here in just over eight weeks, followed by the holidays, then a brand-new year. That makes now an excellent time to begin building a marketing strategy for 2020 using data gleaned from the first two quarters of 2019. While the wealth of […]

08Jul/19

Measurement & attribution microclass: Free course with Facebook and Fospha

To help marketers better navigate the world of measurement and attribution, we’ve partnered with Facebook and Fospha to design a free online course. Marketers need to know which of their marketing efforts have worked best — and this is obviously much easier said than done. Making sense of nonlinear consumer paths to purchase is anything […]

05Jul/19

Martech management tools: Seven types of platforms critical to marketing success

Management tools help you run your team more efficiently, and they’re essential to running a high-performance marketing organization. This is a broad category of marketing tools, but it encompasses everything from budgeting to project management. It also includes collaboration tools that can help your team work together more efficiently. All of these tools together might […]

03Jul/19

Why brands are losing consumer trust and how technology can help re-earn it

Consumer trust can be the key to your brand’s success. It’s harder to convince people to trust your brand, especially when you’re not listening to your audience’s needs. Here’s how to build consumer trust. It’s not easy nowadays to earn consumers’ trust as a brand. Many mistakes and failed campaigns have created a level of […]

26Jun/19

Gen Z consumers: Nearly 100% own a smartphone and spend over 4 hours per day online

This year Gen Z—people aged 16-22—becomes the largest generation globally, surpassing even millennials. To celebrate this milestone, Snap, Inc. partnered with GlobalWebIndex to explore what makes Gen Z tick. The study surveyed a sample of over 79,000 internet users between the ages of 16-22 in 45 markets to help debunk stereotypes about Gen Z and […]