Tag Archives: Strategies

08Jul/20

Why the pandemic is a good time for advertisers

Why the pandemic is a good time for advertisers – ClickZ Author Roland Storti Date published July 8, 2020 Categories 30-second summary: The COVID-19 pandemic has led to huge surges in home media consumption. While many brands have struggled to adapt to these challenging times, others have capitalized on these large audiences with careful planning. […]

07Jul/20

Let’s build your B2B video marketing strategy based on these examples

Let’s build your B2B video marketing strategy based on these examples – ClickZ Author Kateryna Novatska Date published July 7, 2020 Categories 30-second summary: As videos have emerged to be the most consumed form of content, it is imperative for businesses, both big and small, to build a viable video marketing strategy.  There is a […]

06Jul/20

Why brands need to take a strategic approach to personalization

Why brands need to take a strategic approach to personalization – ClickZ Author Jean-René Boidron Date published July 6, 2020 Categories 30-second summary: Whilst personalization can be complex, consumers respond positively to it. Recent global research found that 73% of consumers said they expect a personalized journey when they interact with brands digitally and 80% […]

06Jul/20

The siloed approach to marketing is on its last legs

The siloed approach to marketing is on its last legs – ClickZ Author Ross Shelleman Date published July 6, 2020 Categories 30-second summary: Marketers that have historically approached creative, media, and planning in silos are finding it harder to make adjustments at the pace that a crisis requires. Data now provides the connective tissue to […]

03Jul/20

Cost of common digital CX frustrations, and how to prevent them

Cost of common digital CX frustrations, and how to prevent them – ClickZ Author Shane Phair Date published July 3, 2020 Categories 30-second summary: Digital CX has become a C-suite discussion and business priority in recent years, perhaps even outpacing the traditional four Ps of marketing as the most important piece. While complex, interactive experiences […]

01Jul/20

Five changes in social advertising for brands during COVID-19

Five changes in social advertising for brands during COVID-19 – ClickZ Author Tereza Litsa Date published July 1, 2020 Categories 30-second summary: The increased use of social platforms from users during lockdown led to a decrease in the advertising cost. Many industries benefited from this sudden change making the most of the reduced competition and […]

26Jun/20

Personalization is critical during times of rapid change

Personalization is critical during times of rapid change – ClickZ Author Drew Burns Date published June 26, 2020 Categories 30-second summary: Regardless of industry, customer experience is at the crux of personalization, as it drives both growth and retention. However, personalization is not a one-size fits all solution. Arguably most important factor for marketers, is […]

24Jun/20

The use of AI for retail players can be a decisive factor in their business recovery

The use of AI for retail players can be a decisive factor in their business recovery – ClickZ Author Olivier Marc Date published June 24, 2020 Categories 30-second summary: Marketing is likely to be one of the first collateral economic victims of this crisis with an obligation to significantly adjust all spending (media, agencies, platforms, […]

18Jun/20

The reality of marketing in the midst of an economic decline

The reality of marketing in the midst of an economic decline – ClickZ Author David McGeough Date published June 18, 2020 Categories Digital Marketing Strategies 30-second summary: An unforeseen global health pandemic causing entire industries to grind to a complete halt. COVID-19 has shaken the world, leaving organizations struggling to survive and companies around the […]

02Jun/20

Charting your brand’s response to COVID-19 through the lens of history

Charting your brand’s response to COVID-19 through the lens of history – ClickZ Author Mower Insight Group Date published June 2, 2020 Categories Digital Marketing Strategies 30-second summary: History shows us that it is in a brand’s best interest to continue to advertise through an economic downturn. This is supported by research conducted in the […]