The Importance of Multi-Touch Attribution in eCommerce Marketing – ClickZ Author Fospha Date published November 29, 2023 Categories In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as wellRead More…
The Power of Snapchat’s 7/0 Optimisation Window – ClickZ Author Trisa Triandesa Date published November 27, 2023 Categories In the dynamic landscape of digital marketing, Snapchat’s innovative 7/0 optimisation window is redefiningRead More…
GA4: The Game-Changer in Ecommerce Analytics – ClickZ Author Trisa Triandesa Date published November 15, 2023 Categories Google Analytics has long been the cornerstone of website analytics, and the introduction of GoogleRead More…
Harnessing the Power of Meta’s Advantage+ Campaigns – ClickZ Author Trisa Triandesa Date published November 13, 2023 Categories In today’s fast-paced digital marketplace, staying ahead of the curve is not just aRead More…
Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers – ClickZ Author Trisa Triandesa Date published November 8, 2023 Categories Historically, the day after Thanksgiving, known as Black Friday, marked theRead More…
[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provides valuable insights and strategies to guide brands to optimize theirRead More…
The latest marketplace updates you should know – ClickZ Author Team ClickZ Date published July 21, 2023 Categories #1. Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer LisaRead More…
ClickZ Data and Data Privacy Round-up Analysis: June Edition – ClickZ Author Team ClickZ Date published July 12, 2023 Categories #1. Clarkson Law Firm filed a class-action lawsuit against OpenAI for allegedlyRead More…
ClickZ Social and Search Round-up Analysis: June Edition Author Team ClickZ Date published July 7, 2023 Categories #1. Meta launches ‘people-based’ ad measurement tools to tackle click and cookie-based inaccuracies for FacebookRead More…
Future of marketing: will generative AI mean everything or nothing? – ClickZ Author Peter Rice Date published June 28, 2023 Categories 30-second summary: The advent of generative AI which is still inRead More…