Tag Archives: Stats


Influencer marketing 2019: Seven key stats you need to know

Influencer marketing is growing into a very profitable industry. How will it change in 2019 and how can marketers keep up with the latest trends? Influencers are everywhere on social media. Influencer marketing is becoming a full-time profession for many Internet stars, while celebrities are also finding additional income. What does the rise of influencer […]


What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data

Amazon was originally called Cadabra and when a lawyer mistakenly heard it as “cadaver,” Jeff Bezos felt compelled to change his company’s name to something that isn’t synonymous with “corpse.” Inspired by the world’s largest river, Bezos chose Amazon with a goal of creating the world’s largest store.Twenty-three years later, Amazon is “only” the world’s third-largest retailer […]


11 tweets and takeaways from ClickZ Live and Shift San Francisco

Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 50o attendees. It featured speakers from Accenture, Forbes, Intel,  M&C Saatchi Mobile and keynotes from Aston Martin,  Pandora, Walmart and Nitin Mangtani. Here’s a collection of tweets from the event, with some great stats and insights… Watching @astonmartin CMO give […]


Ofcom dives into ‘digital detox’ data in new report

The 2016 Communications Market Report from Ofcom has shed some fresh light on the latest behavioural trends of UK consumers and how they are connecting with traditional and digital media. As expected, this latest offering is a comprehensive digest which draws on a range of primary and secondary research looking at – among other things […]


As Google AMP enters the mobile SERPs, some see lower CTRs

Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking signal, at least not yet, this announcement is a milestone for the initiative that Google launched earlier this year in an effort to speed the mobile web. The search giant’s desire to make […]


What are the top 10 most popular search engines?

You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most popular search engines after Google and Bing? The first list below contains the most popular search engines currently available, ordered by most to least popular in the US. […]


Email deliverability is on the decline: report

Email deliverability is a critical part of email marketing strategy, but email marketers have seen deliverability rates decline according to Return Path’s 2016 Deliverability Benchmark Report. The report, which is based on seed addresses at over 140 global and regional email providers, found that globally, one in five emails never makes it to its intended recipient, and that “deliverability…experienced a […]


Is Donald Trump’s earned media hurting his brand?

Election 2016 features a presidential candidate like no other. Donald Trump, the Republican nominee, has more than 30 million followers across all of the social channels he’s active on, and on Twitter, his most prolific channel, he has over 10 million, approximately two million more than his opponent, Hillary Clinton.  What’s more: he’s besting Clinton in engagement, generating […]


17 useful search marketing stats from Merkle’s Q2 2016 report

This morning, Merkle released its quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading. Of particular note are the revelations that: Google search spending growth has slowed to 22% as CPCs fall 9% Desktop PLA growth rate jumps while mobile growth is strong but slowing Shopping […]


Stats of the week: the seismic growth of Pokémon Go

It’s been quite a week for Pokémon Go, and so we’ve attempted to compile all the stats marketers need to know. The past week was all about Pokémon Go in the news, and it turned out to offer lots of discussion from many perspectives. You don’t have to install it to be impressed by its popularity and even more, by the new marketing possibilities […]