Tag Archives: Cathay Pacific

05Apr/16

Social media campaigns: fails and wins at Hong Kong’s Rugby Sevens

April 5, 2016Social Media MarketingAsia, Campaigns, Cathay Pacific, content marketing, Digital Campaigns, Facebook, Foodpanda, Hong Kong, HSBC, Instagram, Marriott, Rugby Sevens, Social, Social Media, Sponsorship, Twitter, video, YouTubeContent Team

Hong Kong’s Rugby Sevens kicks off this week and the highly sought after tickets are generating a buzz on social media for the event’s sponsors. It’s the island’s event of the year. ButRead More…

30Mar/16

How KLM uses China’s WeChat for customer service

March 30, 2016Online Marketing NewsAir New Zealand, APAC, Asia, Cathay Pacific, China, CRM, customer service, Emirates, Facebook, Facebook Messenger, Japan, Kakao, KLM, Line, Marketing, messenger, mobile apps, mobile loyalty, mobile marketing, Qantas, salesforce, Social, Social Commerce, social CRM, social customer service, South East Asia, Strategies, Taiwan, Thailand, Viber, WeChat, WhatsAppContent Team

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service. After implementing a tool thatRead More…