Tag Archives: content marketing

13Jul/22

How Kaiser Permanente delivered personalization for the masses

July 13, 2022Online Marketing Newsaudience segmentation, brand awareness, brand trust, buyer journey, Case Study, content marketing, content personalization, Customer journey, Digital Marketing, Insights, IP address, Media Planning, More News, personalization, Segmentation, Strategy, surveyContent Team

How Kaiser Permanente delivered personalization for the masses – ClickZ Author Benjamin Broomfield Date published July 13, 2022 Categories Kaiser Permanente provide health care coverage, serving over 12.6 million members across nineRead More…

07Jul/22

How a 95-year-old publishing company mastered TikTok for 7X book sales

July 7, 2022Social Media MarketingAudience, Case Study, Collaboration, content, Content & Experience, content marketing, Digital Marketing, digital marketing strategy, Influencer, influencer marketing, influencer outreach, influencer program, Insights, Marketing, Media, Media Planning, micro influencers, Social, Social Media, social media engagement, social media marketing, Social Media Smarts, social media strategy, Strategy, TikTok, videoContent Team

How a 95-year-old publishing company mastered TikTok for 7X book sales – ClickZ Author Benjamin Broomfield Date published July 7, 2022 Categories When you imagine the sort of companies who are successfullyRead More…

14Jun/22

A framework for customer-centric content creation

June 14, 2022Online Marketing NewsAudience, audience engagement, brand campaign, content, Content & Experience, content creation, content marketing, content marketing strategy, content strategy, creative, Customer journey, digital advertising, digital engagement, Insights, Marketing, marketing creative, marketing strategy, Media, Media Planning, More News, social media marketing, StrategyContent Team

A framework for customer-centric content creation – ClickZ Author Yolanda Valery Date published June 14, 2022 Categories 30-second summary: Companies need to move from making statements about themselves if they want toRead More…

28Apr/22

Four brands commit to ethical marketing: Here’s how to join them

April 28, 2022Online Marketing Newsbrand awareness, brand building, brand storytelling, Branding, content, Content & Experience, content marketing, Customer, customer behavior, customer experience, Customer journey, digital leaders, Digital Marketing, Ethical marketing, expert commentary, Inclusive marketing, Inclusivity, Insights, Marketing, performance, performance marketing, performance storytelling, Strategies, StrategyContent Team

Four brands commit to ethical marketing: Here’s how to join them – ClickZ Author Margaret Molloy Date published April 28, 2022 Categories 30-second summary: Today’s consumers are more concerned than ever withRead More…

05Mar/21

Giving your storytelling impact: it’s all in the delivery

March 5, 2021Online Marketing Newscontent, content marketing, digital, Digital Marketing, Marketing, storytelling, Strategies, StrategyContent Team

Giving your storytelling impact: it’s all in the delivery – ClickZ Author Brian Cotter Date published March 5, 2021 Categories 30-second summary: The final stage of the storytelling process involves going beyondRead More…

04Feb/21

How should you share content for lead nurturing?

February 4, 2021Online Marketing Newscontent, content marketing, digital, Digital Marketing, lead generation, Lead nurturing, leads, Marketing, personalization, Strategies, StrategyContent Team

How should you share content for lead nurturing? – ClickZ Author Isabelle Papoulias Date published February 4, 2021 Categories 30-second summary: There are many tactics that can play into a successful leadRead More…

25Jan/21

AI and social media marketers in B2B marketing campaign

January 25, 2021Social Media MarketingAI, AI & Automation, Artificial intelligence, automation, B2B, content, content marketing, digital, Digital Marketing, Emerging Technology, Marketing, marketing automation, marketing technology, Martech, Social, Social Media, social media marketing, Social Media Smarts, Strategies, Strategy, Technology, Tools & TechnologyContent Team

AI and social media marketers in B2B marketing campaign – ClickZ Author Amanda Jerelyn Date published January 25, 2021 Categories 30-second summary: The alignment between advanced technologies and B2B marketing has evolved.Read More…

20Jan/21

How to build a story structure that enables effective selling

January 20, 2021Online Marketing Newscontent, content marketing, digital, Digital Marketing, Marketing, story structure, storytelling, Strategies, StrategyContent Team

How to build a story structure that enables effective selling – ClickZ Author Brian Cotter Date published January 20, 2021 Categories 30-second summary: Once sellers have taken the time to truly getRead More…

25Dec/20

Key Insights: 2021 Strategic pearls on email and content marketing

December 25, 2020Online Marketing News2021, Actionable Analysis, actionable insights, changing consumer behavior, consumer behavior, Content & Experience, content marketing, content metrics, Digital Marketing, Email Marketing, email marketing metrics, holiday season, holiday shopping, Insights, key insights, SEO, social media insights, Strategies, StrategyContent Team

Key Insights: 2021 Strategic pearls on email and content marketing Author Kamaljeet Kalsi Date published December 25, 2020 Categories 30-second summary: Consumers are becoming more conscious of how they shop, with anRead More…

04Dec/20

Prepare your story: Laying the groundwork for storytelling success

December 4, 2020Online Marketing NewsB2B, content, content marketing, digital, Digital Marketing, Marketing, storytelling, Strategies, StrategyContent Team

Prepare your story: Laying the groundwork for storytelling success – ClickZ Author Brian Cotter Date published December 4, 2020 Categories 30-second summary: Every interaction has a 33% chance of moving towards aRead More…