Tag Archives: content marketing


Customer reviews: The not-so-secret SEO tactic

No matter what industry you’re in or what your business does, you want to be as close as possible to the top of a search engine results page (SERP). And of course, SEO is what gets you there, taking into consideration more than 200 ranking signals, such as the quality of your content, backlinks, mobile […]


Seeing the trees for the forest with paid social

If an evergreen tree were to fall over deep in the Oregon forest, would it make a sound?Of course it would. The 2,000-pound tree would slam down with such force that the ground would shake as the noise reverberated for miles. But if nobody were around to hear that deafening thud, it wouldn’t have the […]


Questions that journalists will ask you and how to avoid being caught out

Journalists are generally quite confident and they know what they need from a story, and often how to get it. That can be intimidating, and immediately put a subject on the back foot – which can be frustrating and intense for both parties involved. However, as a communications professional your story or campaign can gain […]


What will make your social audience click (if it’s not clickbait)?

Facebook is cracking down on clickbait. Again. So what will make your social media audience click now? As kids we would be excited about the “Did You Know?” section in books and Ripley’s Believe It or Not in the papers. Not much has changed except now we get excited about headlines like, “His reaction is priceless!” […]


Brainwriting: the secret to great ideas

Working for an agency, it is absolutely essential that everything we do is creative, original and engaging. If it isn’t, it will get lost in the diverse world of digital media, meaning no objectives or KPIs are met for our clients. Not only this, but creativity wins awards and awards help us win new clients, […]


11 tweets and takeaways from ClickZ Live and Shift San Francisco

Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 50o attendees. It featured speakers from Accenture, Forbes, Intel,  M&C Saatchi Mobile and keynotes from Aston Martin,  Pandora, Walmart and Nitin Mangtani. Here’s a collection of tweets from the event, with some great stats and insights… Watching @astonmartin CMO give […]


Five hard-hitting tips for boosting online conversion rates

The web doesn’t have a traffic problem, but it does have a conversion problem. Many people keep trying to attract traffic without really knowing what to do with it. Then they wonder why their business is not profitable after spending a lot of money on traffic generation. According to data from Eisenberg Holdings, most businesses […]


Check out the shocking way this agency is trying to use clickbait to do good

Few digital terms are as dirty as clickbait. It’s the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service. But RXM Creative, a digital agency, is attempting to turn clickbait into a positive force. It has launched Clickbait for Good, an initiative that uses clickbait links […]