Tag Archives: Social Commerce


Strategies to refine Instagram marketing for ecommerce

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to getRead More…


Beyond Facebook: social media marketing opportunities in China and Japan

Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social media platforms. Here’s a list of someRead More…


How Moleskine is building a loyal customer base in China one experience at a time

Moleskine’s loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element.  Being a well-known brand in the West does not guarantee instant recognitionRead More…