Optimizing Black Friday email campaigns with dynamic content automation – ClickZ Author Cynthia Price Date published November 8, 2022 Categories 30-second summary: 116.5 million emails were sent on Black Friday in 2021.Read More…
Marketers’ big test on Black Friday and beyond – ClickZ Author Suzi Tripp Date published November 27, 2020 Categories 30-second summary: The loss of traditional Black Friday traffic may be a blowRead More…
Can retailers have a successful holiday season without Black Friday? The short answer: Yes – ClickZ Author Charlie Ungashick Date published November 26, 2020 Categories 30-second summary: An early start to theRead More…
Black Friday can be a great commercial opportunity for brands and email marketing can be an integral part of your marketing strategy. What’s the best way to increase its effectiveness? It’s noRead More…
Trying to make Leap Day into a federal holiday, Zappos’ closing its call center could have backfired. But it worked because it was strangely on brand. Yesterday was February 29, a veryRead More…
Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.A brand promise should connect your purpose, your positioning, your strategy, and your customer experiences consistentlyRead More…
Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.A brand promise should connect your purpose, your positioning, your strategy, and your customer experiences consistentlyRead More…
What factors play into the quality of a digital ad? How can marketers consistently deliver content that meets today’s standards for good advertising? Since the dawn of online advertising (somewhere around 1993),Read More…
What factors play into the quality of a digital ad? How can marketers consistently deliver content that meets today’s standards for good advertising? Since the dawn of online advertising (somewhere around 1993),Read More…