Tag Archives: video


Facebook Watch takes on YouTube – and the global TV market

Facebook’s announcement of its Facebook Watch video service is a clear bid to ramp up its ad revenue by tapping into the lucrative TV market. After a slow-but-steady start for IGTV, has Facebook learned crucial lessons that will help Watch gain a loyal audience? Facebook’s newest feature, Watch, will host a range of original, TV-like content (both live […]


Facebook to get mid-roll video ads, share revenue with users: report

Facebook isn’t just the world’s largest social network. In the past two years, it has also become one of the world’s most popular online destinations for consuming video content. Last year, the company revealed that more than 500 million users watch video on Facebook daily, and that they collectively watch more than 100 million hours of video a day. But despite […]


Walgreens turns to Pinterest video ads to promote “small gifting”

The official start of the holiday shopping season is right around the corner. While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it can be the first place consumers turn for inexpensive gifts like wine, candles and small toys. “We want to […]


​How young marketers have an impact on marketing strategies

There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we can already notice how they differ from baby boomers. Magisto surveyed 500 US-based small and medium sized businesses to examine their digital and mobile marketing strategies and here are some interesting insights. Focusing on digital […]


Google announces two mobile-first products at DMEXCO

Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first centred on event-based optimization in Universal App Campaigns app ads, and the other around the YouTube ‘TrueView’ service. Universal App Campaigns According to Google, its app ads have now driven 3 billion installs for developers. It previously […]


Long-form and live video delivers higher ad completion rates

Publishers are scrambling to produce more digital video content to meet advertiser demand for video ad inventory, and some are even turning to automated video creation technologies. But when it comes to video ad effectiveness, not all video content is created equal. According to a study by FreeWheel Media, in Q1 2016, ads on long-form video content saw a […]


A comprehensive guide to advertising on Facebook

Social media introduced a brand new world of advertising to brands and many have benefitted from this affordable and highly targeted solution. Facebook is the perfect example to showcase how social advertising can work. Facebook isn’t new to advertising, but it seems to be moving in a very interesting direction by launching many new features that would benefit both brands and […]


Which digital channel has the brightest future for business?

Shift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very own VP of Strategy, Gabriel Cheng, to defend mobile’s future. Gabriel Cheng had five minutes to explain the fundamentals of mobile strategy, its opportunities for business growth and it’s advantages versus other digital platforms […]


10 publishers that get it right with Facebook videos and what we can learn

As Facebook keeps changing its news feed algorithm, one constant factor is the domination of video content and so brands keep experimenting with it to increase the reach of their posts. According to Buzzsumo and an analysis of 25 million Facebook posts published by the top 10,000 publishers during the past year, there has been a […]