Tag Archives: emerging markets


Why Facebook’s botched Free Basics in India doesn’t really matter

Facebook’s failed Free Basics in India won’t have any real impact. As the social network continues to grow, it can expect to dominate this market in the same way it has manyRead More…


How many channels do brands need for a multichannel strategy?

Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. The channels, the number of channels and which channels to use, will all differ depending onRead More…