Tag Archives: Marketing

15Jan/21

Why marketers need both rule-based and machine learning-based personalization

Why marketers need both rule-based and machine learning-based personalization – ClickZ Author Yaniv Navot Date published January 15, 2021 Categories 30-second summary: Personalization has become a key differentiator for brands hungry toRead More…

14Jan/21

Digitizing engagement: The next wave of innovation for virtual events

Digitizing engagement: The next wave of innovation for virtual events – ClickZ Author Jim Sharpe Date published January 14, 2021 Categories 30-second summary: AI-driven recommendation engines will connect online event participants withRead More…

13Jan/21

Optimizing digital experiences will move beyond the marketing department in 2021

Optimizing digital experiences will move beyond the marketing department in 2021 – ClickZ Author Shane Phair Date published January 13, 2021 Categories 30-second summary: Digital experiences have to be as seamless asRead More…

11Jan/21

Why email is critical for closing the personalization gap with ‘MADtech’

Why email is critical for closing the personalization gap with ‘MADtech’ – ClickZ Author Jeff Kupietzky Date published January 11, 2021 Categories 30-second summary: Consumers expect a personalized online experience from everyRead More…

07Jan/21

Why unlocking creative insights data is so important for digital campaign success

Why unlocking creative insights data is so important for digital campaign success – ClickZ Author Chris Loy Date published January 7, 2021 Categories 30-second summary: Creative data analytics has removed the guessworkRead More…

07Jan/21

Behavior changes means new learnings for ecommerce retailers

Behavior changes means new learnings for ecommerce retailers – ClickZ Author John Williams Date published January 7, 2021 Categories 30-second summary: Lockdown has had an enormous impact on browsing habits. Data indicatesRead More…