Four steps to ABM fueled targeting for B2B marketers
Four steps to ABM fueled targeting for B2B marketers – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…
Tag Archives: targeting
In defence of the buyer persona
In defence of the buyer persona – ClickZ Author Sabri Suby Date published May 27, 2020 Categories 30-second summary: A Buyer persona allows you to access the conversation that’s already taking placeRead More…
How to master Facebook advertising and targeting
Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Search and Social at DealerOn, delivered a very informative presentation at Brighton SEORead More…
Four steps for winning the inbox with email automation
Email automation is a strategy backed by strong metrics. It doesn’t have much of a downside, either, as long as you don’t overcomplicate things. At face value, email automation almost seems too goodRead More…
Better email acquisition is key for big data success
Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in the future. Big data – demographics, behavior, buying behavior inRead More…
Four lessons B2C marketers can learn from B2B
It’s easy to think of customers as fish you can bait with discounts. It’s also lazy. Marketers should adopt the B2B mentality of solving customers’ problems. As a B2C marketer, you hearRead More…
Filling in the data gaps: How content can be used as a tool for targeting audiences
Have we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing Association Digital Breakfast on how content can be used asRead More…
Eight examples of excellent ecommerce emails
Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about alliteration. Do you ever indiscriminatelyRead More…
How to use data from ad tech and martech for display ads
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. A large percentage of marketing budgets (75%-80% by some accounts)Read More…
Twitter 101: ClickZ attends Flight School
Originally launched for agencies, Twitter’s Flight School opened up to all marketers last month. Here’s ClickZ‘s take after attending the course. When Twitter launched its Flight School last summer, it was aimedRead More…