Tag Archives: email automation

11Jan/21

Why email is critical for closing the personalization gap with ‘MADtech’

Why email is critical for closing the personalization gap with ‘MADtech’ – ClickZ Author Jeff Kupietzky Date published January 11, 2021 Categories 30-second summary: Consumers expect a personalized online experience from everyRead More…

18Dec/20

Tech Talk with Litmus: Crafting personalized and scalable email experiences

Tech Talk with Litmus: Crafting personalized and scalable email experiences Author Catherrine Garcia Date published December 18, 2020 Categories 30-second summary: Email marketing is the most dependable and measurable channel for digitalRead More…

16Oct/20

Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization To access the Tech Talks we ask that you register your details or login. There is no charge.Read More…

27Aug/20

A comprehensive guide to understanding web push notifications

A comprehensive guide to understanding web push notifications – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited accessRead More…

21Nov/19

Case study: US craft giant JOANN ushers in a new era with AI-powered copywriting

30-second summary: Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level JOANN re-evaluated its brand strategy,Read More…

14Nov/17

Unlocking email marketing’s full potential with the human touch

On May 1, 1978, a marketing manager named Gary Thuerk wrote an email to 400 ARPAnet users promoting Digital Equipment Corporation computers. Later billed “The Father of Spam,” Thuerk pioneered email marketing byRead More…