Tag Archives: Social Media

07Apr/20

Pitfalls of influencer marketing in Russia and how to avoid them

Pitfalls of influencer marketing in Russia and how to avoid them – ClickZ Author Ivan Padrez Date published April 7, 2020 Categories 30-second summary: As YouTube content is not restricted to the territories of single states we shall define “Russian market” as “Russian linguistic area”.  In this respect, defining “Russian consumer market” one can safely […]

12Mar/20

Creative testing: Why is the control so hard to beat?

30-second summary: Facebook’s split-tests appear to maintain a creative history for the control ad. This gives the control a significant advantage with Impressions Per Thousand (IPM) testing. Facebook can also group variations with a similar look and feel to the control. So similar-looking ads may also start with a higher IPM. Creative concepts that are […]

09Mar/20

How to set up your Social Media Engagement Checklist

30-second summary: Volume Nine has created a detailed guide on how to build your engagement checklist for all social media platforms. Social media engagement should not be challenging especially if you work on an engagement strategy. Look at all the social media channels and explore how you can boost your engagement with a series of […]

02Mar/20

Five technology + trends changing digital marketing in 2020

30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey. How to keep consumer trust amidst heightened data privacy concerns. The essentials […]

20Jan/20

Strategies to refine Instagram marketing for ecommerce

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. AMA (Ask me anything) sessions are one popular way to go live and attract an audience. Contests and […]

20Jan/20

A comprehensive guide to influencer marketing

30-second summary: Consumers are inundated with adverts everywhere they go–brands need to be smarter if they’re to attract attention Traditional forms of advertising are increasingly ineffective, whilst influencer marketing is on the rise Influencers are viewed as experts in their chosen area and so their endorsement acts as a form of social proof (which quickly […]

02Jan/20

The path to owning influencer marketing in 2020 is just 6 steps

30-second summary: Influencer marketing specialists Linqia launched a playbook to help businesses strategize in 2020. According to Linqia there are five different types (or tiers) of influencer: Nano; Micro; Macro; Mega; and Celebrity. Micros offer niche markets and authentic voices, while Megas offer agency-style content and a very broad reach. Macros clearly sit somewhere in […]

26Dec/19

Five key social media trends that will shape 2020

We’re gearing up towards a new year that is full of challenges and opportunities for marketers and leaders who want to make the most of social media. 2019 was a very interesting year for social media marketing both in terms of the rising trends but also the emerging technologies that got us thinking of the […]

19Jul/18

Why marketers need to reevaluate their Facebook strategies

Most marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in recently, making them reevaluate its importance. For starters, Facebook has placed limits on access by third-party applications. The new apps that use “Facebook Login” (via Facebook Login API), will no longer […]

23Mar/18

Facebook Watch takes on YouTube – and the global TV market

Facebook’s announcement of its Facebook Watch video service is a clear bid to ramp up its ad revenue by tapping into the lucrative TV market. After a slow-but-steady start for IGTV, has Facebook learned crucial lessons that will help Watch gain a loyal audience? Facebook’s newest feature, Watch, will host a range of original, TV-like content (both live […]