Tag Archives: WhatsApp

19Oct/17

Dark social: Why and how should you be tracking it?

October 19, 2017Social Media Marketingdark social, Facebook Messenger, instant messaging, Social, Social & Community, social analytics, Social Media, Tools & Technology, WeChat, WhatsAppContent Team

Dark social traffic is the name given to the traffic that comes from private social channels. It’s simply the traffic that comes from:It’s easy to tell whether a visitor came from Facebook or TwitterRead More…

03Jun/16

Stats of the week: Six Snapchat figures from Mary Meeker

June 3, 2016Social Media Marketingadvertising, BuzzFeed, CNN, Emoji, Facebook, Facebook Messenger, facebook video, game of thrones, Google, Instagram, KFC, location-based, McDonald's, SnapChat, Social Media, SuperBowl, Taco Bell, video, WhatsAppContent Team

Mary Meeker’s annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Facebook. It’s obvious that Snapchat is killing itRead More…

12May/16

Be a dragon, not a unicorn, says Mondelez’s Bough

May 12, 2016Online Marketing Newsapps, BuzzFeed, Digital Disruption, Facebook, Facebook Messenger, game of thrones, Games, Kakao, Korea, Line, mobile, Mobile Marketing Association (MMA), Mondelez, New Zealand, NYTimes.com, oreo, publishing, Skype, Social Media, startups, Strategies, Twitter, viral, WhatsAppContent Team

Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test the waters. In investment circles, startups with billion-dollarRead More…

30Mar/16

How KLM uses China’s WeChat for customer service

March 30, 2016Online Marketing NewsAir New Zealand, APAC, Asia, Cathay Pacific, China, CRM, customer service, Emirates, Facebook, Facebook Messenger, Japan, Kakao, KLM, Line, Marketing, messenger, mobile apps, mobile loyalty, mobile marketing, Qantas, salesforce, Social, Social Commerce, social CRM, social customer service, South East Asia, Strategies, Taiwan, Thailand, Viber, WeChat, WhatsAppContent Team

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service. After implementing a tool thatRead More…

22Feb/16

Social media in Indonesia: big numbers with plenty of room to grow

February 22, 2016Social Media Marketingadvertising, Asia, Connectivity, Consumer insights, eMarketer, Facebook, Indonesia, Insights, Instagram, Line, mobile, mobile-first, mobile-only, paid media, Social, Social Media, South East Asia, Twitter, User Experience (Ux), WhatsAppContent Team

Recent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia’s social media landscape. Indonesia has a population close to 260 million people. While only one third of IndonesiansRead More…