21Nov/19

Case study: US craft giant JOANN ushers in a new era with AI-powered copywriting

30-second summary: Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level JOANN re-evaluated its brand strategy, becoming more sophisticated at leveraging data to better understand customers and maximize engagement with them The partnership with Phrasee saw JOANN achieve 10% […]

30Apr/19

What are the most important features for an email marketing platform?

There are numerous features in every email marketing platform. How can you find the most important features for your business? It’s tempting to try out all the new shiny features of all email marketing platforms for your business. However, it can be time-consuming and you may soon realize that you don’t necessarily need all these […]

14Nov/17

Unlocking email marketing’s full potential with the human touch

On May 1, 1978, a marketing manager named Gary Thuerk wrote an email to 400 ARPAnet users promoting Digital Equipment Corporation computers. Later billed “The Father of Spam,” Thuerk pioneered email marketing by sending the world’s first digital, commercial mass communication. (It was mass communication at the time; did you have an email address in 1978?)Thuerk’s […]

02Oct/17

What does the future hold for email? We asked our readers

To find out, we sent out a survey to our subscriber base with six questions about email, the role it plays in the modern marketing strategy, how marketers feel about their grasp on the world of email martech, and whether email is at risk of being disrupted by instant messaging.Here’s what we found out.Personalization is […]

29Sep/17

Round-up: The Future of Email

As you may already know, we have been running a series on ClickZ all this week about the future of email marketing, featuring case studies, interviews, and insights into cutting-edge innovations taking place in the field.If this is the first you’ve heard about the series, or if you’ve missed a couple of instalments over the […]

29Sep/17

How these 11 brands are nailing cart abandonment emails

It’s common for consumers to browse several sites until they are ready to proceed to a purchase. They may even add products to shopping carts, but forget to complete the order. Cart abandonment is therefore a persistent problem for ecommerce brands, reaching a global average of 76.9% for Q2 2017. Why are consumers so hesitant to […]

02Dec/16

A motivational message for retail email marketers (and everyone else, too)

With Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we’re now headlong into the all-holiday-all-the-time stream. And, we all know what’s coming. At this point in the marketing year, everything you have scheduled through post-Christmas is already in motion. If you built some flexibility into your plan, you know how to pivot […]