Tag Archives: Data-Driven Marketing

03Nov/23

New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

November 3, 2023Online Marketing Newsadvertising, brand awareness, Data & Analytics, data insights, data-driven, Data-Driven Marketing, digital advertising, E-commerce, ecommerce, Ecommerce & Sales, Insights, Marketing, measurement, More News, performance marketing, retail, Stats, Strategies, StrategyContent Team

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provides valuable insights and strategies to guide brands to optimize theirRead More…

12Jul/23

Transforming the B2B2C model: Stanley Black & Decker’s journey

July 12, 2023Online Marketing NewsAnalyzing Customer Data, B2B, B2C, Case Study, Customer insights, Data, Data & Analytics, Data management, Data-Driven Marketing, marketing technology, ROI MarketingContent Team

Transforming the B2B2C model: Stanley Black & Decker’s journey – ClickZ Author Team ClickZ Date published July 12, 2023 Categories 30-second summary: B2C as well as B2B businesses operate in a worldRead More…

30May/23

Winning at search: why vigilance and strategy alignment are necessary evils

May 30, 2023Search Engine Optimization (SEO)Data-Driven Marketing, digital marketing strategy, Google SERP, search, search marketing, SEO, SERPContent Team

The dynamic SERP demands constant vigilance and strategy alignment Author Prasanna Dhungel Date published May 30, 2023 Categories 30-second summary: Google Search Engine Result Pages (SERPs) are essential for advertisers to displayRead More…

06Apr/23

Ray-Ban and AEG’s winning formula: Music festivals and data-driven branding

April 6, 2023Online Marketing Newsadvertising, Advertising & Promotion, Analyzing Customer Data, Audience, B2B, B2C, brand awareness, Brand experience, Case Study, change management, consumer behavior, content management solutions, content strategy, Data-Driven Marketing, digital leaders, Digital Marketing, Media, retail, Sports & Entertainment, StrategiesContent Team

Ray-Ban and AEG’s winning formula: Festivals and data-driven branding Author Team ClickZ Date published April 6, 2023 Categories 30-second summary: Live event sponsorships present a massive opportunity for brands to build awareness,Read More…

10Mar/23

The power of audience-led approaches and data-driven insights

March 10, 2023Online Marketing NewsAnalyzing Customer Data, Customer behaviour, customer experience, Customer insights, Customer journey, data insights, Data-Driven Marketing, ecommerceContent Team

The power of audience-led approaches and data-driven insights – ClickZ Author Dipti Kachru Date published March 10, 2023 Categories 30-second summary: Audience-specific approach to marketing and business strategy is crucial in today’sRead More…

02Mar/23

How are brands performing on TikTok and Snapchat?

March 2, 2023Online Marketing News322023, Actionable Analysis, Data-Driven Marketing, digital advertising, ecommerce, ecommerce marketing, ROI Marketing, SnapChat, social media marketing, TikTokContent Team

How are brands performing on TikTok and Snapchat? – ClickZ Author Jamie Bolton ClickZ Advisory Board Member Date published March 3, 2023 Categories 30-second summary: Two of the most prominent platforms inRead More…

23Feb/23

Why zero-party marketing is a great value exchange for Gen Z

February 23, 2023Online Marketing NewsData-Driven Marketing, Digital Marketing, ecommerce, Marketing, marketing automation, People and skills, ROI Marketing, social media marketing, Strategy, third-party dataContent Team

Why zero-party marketing is a great value exchange for Gen Z – ClickZ Author Kaeya Majmundar Date published February 23, 2023 Categories 30-second summary: In 2023, brands need to focus on radicalRead More…

09Feb/23

Navigating the evolving landscape of targeted advertising and marketing measurement

February 9, 2023Online Marketing News322023, advertising, Data & Analytics, Data-Driven Marketing, ecommerce, Ecommerce & Sales, ecommerce marketing, Industry Developments, ROI MarketingContent Team

Navigating through targeted advertising and marketing measurement Author Jamie Bolton ClickZ Advisory Board Member Date published February 22, 2023 Categories 30-second summary: The marketing industry is undergoing a significant transition in responseRead More…

03Feb/23

iOS 14 uncovers measurement vulnerabilities for business

February 3, 2023Search Engine Optimization (SEO)322023, Analyzing Customer Data, Data, data insights, Data regulations, Data-Driven Marketing, digital advertising, Digital Marketing, ecommerce, Paid Search, social media marketingContent Team

iOS 14 uncovers measurement vulnerabilities for business – ClickZ Author Jamie Bolton ClickZ Advisory Board Member Date published February 3, 2023 Categories 30-second summary: In light of the iOS 14 update, AppleRead More…

12Jan/23

How full-funnel marketing gave a 300% boost to LetsGetChecked’s paid social

January 12, 2023Online Marketing NewsCase Study, Customer journey, customer journey analytics, data-driven attribution, Data-Driven Marketing, digital advertising, DTC, paid social, predictive analytics, predictive behavioral analytics, ROI MarketingContent Team

How full-funnel marketing gave a 300% boost to LetsGetChecked’s paid social Author ClickZ Date published January 12, 2023 Categories In the modern age of technology, the healthcare industry has seen a surgeRead More…