Tag Archives: advertising

06Apr/23

Ray-Ban and AEG’s winning formula: Music festivals and data-driven branding

April 6, 2023Online Marketing Newsadvertising, Advertising & Promotion, Analyzing Customer Data, Audience, B2B, B2C, brand awareness, Brand experience, Case Study, change management, consumer behavior, content management solutions, content strategy, Data-Driven Marketing, digital leaders, Digital Marketing, Media, retail, Sports & Entertainment, StrategiesContent Team

Ray-Ban and AEG’s winning formula: Festivals and data-driven branding Author Team ClickZ Date published April 6, 2023 Categories 30-second summary: Live event sponsorships present a massive opportunity for brands to build awareness,Read More…

09Feb/23

Navigating the evolving landscape of targeted advertising and marketing measurement

February 9, 2023Online Marketing News322023, advertising, Data & Analytics, Data-Driven Marketing, ecommerce, Ecommerce & Sales, ecommerce marketing, Industry Developments, ROI MarketingContent Team

Navigating through targeted advertising and marketing measurement Author Jamie Bolton ClickZ Advisory Board Member Date published February 22, 2023 Categories 30-second summary: The marketing industry is undergoing a significant transition in responseRead More…

06Jan/23

How analytics helps acquire more customers with less advertising

January 6, 2023Online Marketing NewsA/B testing, advertising, AnalyticsContent Team

How analytics helps acquire more customers with less advertising – ClickZ Author Akin Arikan Date published January 6, 2023 Categories 30-second summary: This article provides specific data-driven tips for solving the paradoxRead More…

25Mar/21

How Ad Council raised $407M in donated media for their mask campaign

March 25, 2021Online Marketing Newsadvertising, Case Study, COVID-19, digital, digital advertising, Digital Marketing, Marketing, Media, Media Planning, research, TechnologyContent Team

How Ad Council raised $407M in donated media for their mask campaign – ClickZ Author Jacqueline Dooley Date published March 25, 2021 Categories 30-second summary: The Ad Council needed to create messagingRead More…

04Mar/21

Why doesn’t Zoom have advertising in it?

March 4, 2021Online Marketing Newsadvertising, COVID-19, digital, digital advertising, Digital Marketing, Marketing, marketing technology, Martech, Strategies, Technology, ZoomContent Team

Why doesn’t Zoom have advertising in it? – ClickZ Author Norman Guadagno Date published March 4, 2021 Categories 30-second summary: Why hasn’t advertising made its way into virtual meeting tools? As work-from-homeRead More…

01Mar/21

45% of retailers plan to spend more on social media advertising in 2021 vs 2020

March 1, 2021Social Media Marketingadvertising, digital, digital advertising, Digital Marketing, Insights, Marketing, report, research, Social Media, social media marketing, Sponsored, study, TrendsContent Team

45% of retailers plan to spend more on social media advertising in 2021 vs 2020 – ClickZ Author Jacqueline Dooley Date published March 1, 2021 Categories 30-second summary: Social media ad automationRead More…

11Feb/21

5 tips for measuring consumer attention in advertising

February 11, 2021Online Marketing Newsadvertising, Analytics, consumer attention, digital, digital advertising, Digital Marketing, Marketing, Metrics, Sponsored, Strategies, StrategyContent Team

5 tips for measuring consumer attention in advertising – ClickZ Author Janelle De Rivera Date published February 11, 2021 Categories 30-second summary: Looking beyond verification and into consumer attention, you can exploreRead More…

14Jan/21

Optimize marketing by utilizing self-service approaches

January 14, 2021Online Marketing Newsadvertising, Data, digital, Digital Marketing, DSP, Marketing, programmatic, StrategiesContent Team

Optimize marketing by utilizing self-service approaches – ClickZ Author Jennifer Werther Date published January 14, 2021 Categories Digital Marketing Strategies 30-second summary: While many advertisers control data and strategy for campaigns throughRead More…

07Jan/21

Why unlocking creative insights data is so important for digital campaign success

January 7, 2021Online Marketing Newsadvertising, creative insights, Data, Data-Driven Marketing, digital, digital advertising, Digital Marketing, Insights, Marketing, Strategies, StrategyContent Team

Why unlocking creative insights data is so important for digital campaign success – ClickZ Author Chris Loy Date published January 7, 2021 Categories 30-second summary: Creative data analytics has removed the guessworkRead More…

28Dec/20

How digital advertisers can tap Publisher ‘lead exchanges’ to pluck the most receptive consumer targets and turbocharge sales

December 28, 2020Online Marketing Newsadvertising, digital, digital advertising, Digital Marketing, lead exchanges, Marketing, sales, Strategies, StrategyContent Team

How digital advertisers can tap Publisher ‘lead exchanges’ to pluck the most receptive consumer targets and turbocharge sales – ClickZ Author Jason Rudolph Date published December 28, 2020 Categories 30-second summary: LeadRead More…