Tag Archives: real-time

08Mar/16

Six tips on measurement from the IAB Programmatic Marketplace

Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. On Monday, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace inRead More…

10Feb/16

Big Game growth hacking: spotlight on Avocados From Mexico’s Ivonne Kinser

Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company’s digital efforts. The Super Bowl is the biggest eventRead More…

10Feb/16

Big Game growth hacking: spotlight on Avocados From Mexico’s Ivonne Kinser

Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company’s digital efforts. The Super Bowl is the biggest eventRead More…

08Feb/16

How was Snapchat’s first Super Bowl?

The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the first time.  Last year marked the mostRead More…

05Feb/16

Three factors that determine Super Bowl success

Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in fact, a worthwhile endeavor toRead More…

05Feb/16

How to clobber your competition using these three P’s

Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate.  The world is radically changing. Rules are being rewritten every day as technologiesRead More…

03Feb/16

How to take your geo-fences to the next level

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?There’s no question that geo-fencing presents some amazingRead More…

28Jan/16

Three digital dilemmas that are really opportunities

Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilemmas. Dilemmas are coupled with resolutions abound this time ofRead More…

22Jan/16

Has Gen Z killed channel marketing or redefined it?

With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing – or did they redefine it?Read More…