Tag Archives: Digital Marketing

29Oct/19

LinkedIn report: Many marketers are measuring ROI wrong

When marketers try to measure return on investment (ROI) too quickly, they’re not actually measuring ROI. That’s the key takeaway from a new study by LinkedIn of 4000 digital marketers on its platform, with the results summarized in a blog post today. The surveyed marketers came from a variety of verticals across 19 countries, and […]

15Oct/19

96% of global consumers expect brands to respond within 24 hours to an issue

Selligent Marketing Cloud, a marketing automation platform aimed at enabling B2C brands to connect with consumers, recently published the 2nd edition of their Selligent Global Connected Consumer Index. The Index shares insights on how 5000 global consumers feel about personalization, privacy, and brand interactions. Content produced in collaboration with Selligent Marketing Cloud. The connected consumer […]

04Sep/19

How Pardot optimized their website into a lead generation machine

Salesforce has recently made website optimization updates to Pardot.com which have effectively generated 12% more traffic, 15% more conversions and 29% more leads. Now, they want to show you how they did it. Pardot is a division of Salesforce focused on marketing automation and lead nurturing for the B2B sector. Source: Salesforce ClickZ will be […]

08Jul/19

Measurement & attribution microclass: Free course with Facebook and Fospha

To help marketers better navigate the world of measurement and attribution, we’ve partnered with Facebook and Fospha to design a free online course. Marketers need to know which of their marketing efforts have worked best — and this is obviously much easier said than done. Making sense of nonlinear consumer paths to purchase is anything […]

03Jul/19

Why brands are losing consumer trust and how technology can help re-earn it

Consumer trust can be the key to your brand’s success. It’s harder to convince people to trust your brand, especially when you’re not listening to your audience’s needs. Here’s how to build consumer trust. It’s not easy nowadays to earn consumers’ trust as a brand. Many mistakes and failed campaigns have created a level of […]

26Jun/19

Gen Z consumers: Nearly 100% own a smartphone and spend over 4 hours per day online

This year Gen Z—people aged 16-22—becomes the largest generation globally, surpassing even millennials. To celebrate this milestone, Snap, Inc. partnered with GlobalWebIndex to explore what makes Gen Z tick. The study surveyed a sample of over 79,000 internet users between the ages of 16-22 in 45 markets to help debunk stereotypes about Gen Z and […]

30Apr/19

Experiential marketing: What makes a brand experience stand out?

Brand experiences can make a powerful way to engage consumers. How can your brand make the most of it? Experiential marketing refers to the idea of using an actual experience to create a memorable link between the brand and the consumer. Brand experiences can make a campaign more engaging but they can also facilitate the […]

12Feb/19

How to “Marie Kondo” your digital marketing strategy

It’s easy to say at this time of the year that we need to review and update our digital marketing strategies. It’s harder than we think though to get started. That’s why we should apply the KonMari method to our digital marketing strategy. What does Marie Kondo have to do with marketing? Image: Web Summit […]

04Jan/19

Influencer marketing 2019: Seven key stats you need to know

Influencer marketing is growing into a very profitable industry. How will it change in 2019 and how can marketers keep up with the latest trends? Influencers are everywhere on social media. Influencer marketing is becoming a full-time profession for many Internet stars, while celebrities are also finding additional income. What does the rise of influencer […]

21Dec/18

Agile marketing for large scale personalization

Here Boris Toma from McKinsey Marketing & Sales discusses how successful companies put together the teams and the capabilities to make agile marketing happen on a large scale. We’ve all heard how digital technology allows marketers to engage in innovative new ways to meet customers’ needs especially through personalized content, messages, and offers far more […]