Tag Archives: Digital Marketing

30Apr/19

Experiential marketing: What makes a brand experience stand out?

Brand experiences can make a powerful way to engage consumers. How can your brand make the most of it? Experiential marketing refers to the idea of using an actual experience to create a memorable link between the brand and the consumer. Brand experiences can make a campaign more engaging but they can also facilitate the […]

12Feb/19

How to “Marie Kondo” your digital marketing strategy

It’s easy to say at this time of the year that we need to review and update our digital marketing strategies. It’s harder than we think though to get started. That’s why we should apply the KonMari method to our digital marketing strategy. What does Marie Kondo have to do with marketing? Image: Web Summit […]

04Jan/19

Influencer marketing 2019: Seven key stats you need to know

Influencer marketing is growing into a very profitable industry. How will it change in 2019 and how can marketers keep up with the latest trends? Influencers are everywhere on social media. Influencer marketing is becoming a full-time profession for many Internet stars, while celebrities are also finding additional income. What does the rise of influencer […]

21Dec/18

Agile marketing for large scale personalization

Here Boris Toma from McKinsey Marketing & Sales discusses how successful companies put together the teams and the capabilities to make agile marketing happen on a large scale. We’ve all heard how digital technology allows marketers to engage in innovative new ways to meet customers’ needs especially through personalized content, messages, and offers far more […]