Tag Archives: retargeting

23Aug/16

How ‘Next Logical Product’ could trigger more email success

August 23, 2016Online Marketing NewsActionable Analysis, Email, Email Marketing, retargetingContent Team

As consumers, we live in a real-time world. We have the technology to access the information we need, when and where we want it, and the “when” is usually “now.” This accessRead More…

11Jul/16

Why Tencent’s deals with Publicis and WPP are good for global advertisers

July 11, 2016Online Marketing News#CZLSH, Agency Spotlight, AR, Asia, China, content marketing, Data, data management platform (DMP), Headline News, Innovation, lookalike, marketing technology, Mary Meeker, Media, Media Planning, Millward Brown, mobile advertising, native advertising, Programmatic buying, Publicis, qualitative and quantitative research, retargeting, Tencent, VR, WeChat, WPPContent Team

The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maintaining a qualitative approach to its advertising offerings. Earlier thisRead More…

06Jun/16

“Moving forward, the device will be more important than channel” (Interview)

June 6, 2016Search Engine Optimization (SEO)Cross-channel, cross-device, display advertising, Insights, Marin Software, mobile, nitin rabadia, retargeting, searchContent Team

Cross-channel marketing offers ample opportunities for digital marketers, though it comes with a set of unique challenges as it calls for a major rethink in online strategies. ClickZ spoke to Nitin Rabadia,Read More…

20May/16

Personalized recommendations aren’t just for the big ecommerce marketers

May 20, 2016Email MarketingAdvanced Email Marketing, Amazon, cart abandonment, ecommerce, Email, Email Marketing, Email Marketing Best Practices, Email Marketing Optimization, personalization, retargetingContent Team

Amazon is well-known for sending emails just for you. But a business doesn’t have to be Amazon-sized to successfully deploy the same strategy. Do you remember the first time you surfed onRead More…

04May/16

Three last minute tips to make your Mother’s Day marketing resonate

May 4, 2016Online Marketing NewsAmazon, Bing, Email, Email Marketing, Google, Mother's Day, Pandora, retail, retargeting, search, Spotify, Strategies, YahooContent Team

Mother’s Day shoppers have a tendency to procrastinate so even though the holiday is just a few days away, it’s not too late for your messages to reach people. Mother’s Day isRead More…

25Feb/16

How to use data from ad tech and martech for display ads

February 25, 2016Online Marketing Newsadtech, Analytics, Asia, Convergence Analytics, cookies, Customer journey, Data, data management platform (DMP), display advertising, DSP, Email Marketing, Facebook, Google, mar-tech, measurement, Media, multichannel, Programmatic buying, retargeting, ROI, RTB, Segmentation, targeting, Technology, technology convergenceContent Team

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. A large percentage of marketing budgets (75%-80% by some accounts)Read More…

28Jan/16

It’s time to make online ads good again; the industry depends on it

January 28, 2016Online Marketing Newsad blocking, advertising, automation, behavioral targeting, Black Friday, call to acti, call to action, Consumer insights, content marketing, Digital Campaigns, Facebook, Google, Marketing, Media, Media Planning, Meerkat, mobile, mobile marketing, Olympic Games, Periscope, Programmatic buying, retargeting, smartphones, Social Media, Strategies, SuperBowl, Tablet, Tablets, targeting, user-generated content (UGC), video, video advertisingContent Team

What factors play into the quality of a digital ad? How can marketers consistently deliver content that meets today’s standards for good advertising? Since the dawn of online advertising (somewhere around 1993),Read More…

28Jan/16

It’s time to make online ads good again; the industry depends on it