Over the last decade, marketing has drastically shifted its foundation from innate intuition to calculated analysis. It shifted from an art form to a science. Strategies are now driven by unprejudiced analystsRead More…
APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting transformation of the businesses they work for. Legacy issues, regionalRead More…
Every marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt your eyes and you don’t know where to find theRead More…
In the ‘future’ will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn’t, says Edelman Digital’s Gavin Coombes. Forget beingRead More…
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing. Data alone does not lead to insights. Analyzed dataRead More…
Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in the future. Big data – demographics, behavior, buying behavior inRead More…
Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. But regardless of how they engage, they expect a customized, personalized,Read More…