Tag Archives: localization

09Nov/17

Reviews and refinement: Using customer reviews to identify areas for improvement

The holidays are just around the corner and to make the most out of the most wonderful (and lucrative) time of the year, it’s crucial that marketers understand the impact of localRead More…

15Aug/16

What’s holding back CMOs in Asia?

APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting transformation of the businesses they work for.  Legacy issues, regionalRead More…

02Jun/16

Three reasons why LinkedIn should be a staple of any China marketing strategy

LinkedIn should be a business’s first point of call when researching the Chinese market, says a business-to-business (B2B) specialist. Tom Skotidas, chief executive officer, Skotidas Consulting Group, says educating marketers about theRead More…

03Feb/16

How to take your geo-fences to the next level

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?There’s no question that geo-fencing presents some amazingRead More…

11Jan/16

Killing Google’s brand one phone call at a time

Is the solicitation of SMBs by automated robocallers a threat to Google’s advertising revenue? How can the search giant protect itself? “Today we have guaranteed free first-page positions available for your businessRead More…