Digital CX built on good data
Digital CX built on good data – ClickZ Sponsored by Author Mallory Green Date published March 23, 2023 Categories Analytics Data We know that data is key – key to identifying yourRead More…
Tag Archives: Data
iOS 14 uncovers measurement vulnerabilities for business
iOS 14 uncovers measurement vulnerabilities for business – ClickZ Author Jamie Bolton ClickZ Advisory Board Member Date published February 3, 2023 Categories 30-second summary: In light of the iOS 14 update, AppleRead More…
eCommerce advertising predictions for 2023
eCommerce advertising predictions for 2023 – ClickZ Sponsored by Author Jamie Bolton Fospha Date published January 4, 2023 Categories Analytics Data As the eCommerce industry continues to grow and evolve, it isRead More…
People, Partners, Technology: How Boots rebuilt for first party data
People, Partners, Technology: How Boots rebuilt for first party data – ClickZ Author Benjamin Broomfield Date published June 29, 2022 Categories Boots, one of the UK’s largest Beauty and Pharmacy retailers, hasRead More…
Building marketing success from the post-pandemic data black hole
Building marketing success from the post-pandemic data black hole – ClickZ Author Dan Arden Date published March 30, 2022 Categories As marketers, we’ve grown reliant on data – of all shapes andRead More…
The importance of accurate keyword difficulty scores
The importance of accurate keyword difficulty scores – ClickZ Author Semrush Date published July 16, 2021 Categories 30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KDRead More…
Product recommendations are not “one size fits all”
Product recommendations are not “one size fits all” – ClickZ Author Jeremy Chan Date published June 9, 2021 Categories 30-second summary: The reopening of stores does not indicate a negative trend forRead More…
A data-centric customer acquisition playbook for insurance companies
A data-centric customer acquisition playbook for insurance companies – ClickZ Author Jacqueline Dooley Date published February 25, 2021 Categories 30-second summary: In their recently published playbook, Data Axle uses brand examples fromRead More…
The right ways to use intent data: How to pivot strategies in 2021
The right ways to use intent data: How to pivot strategies in 2021 – ClickZ Author Sonjoy Ganguly Date published February 1, 2021 Categories 30-second summary: Leverage multiple data sources to buildRead More…
Three steps to create a 360-degree customer view in 2021
Three steps to create a 360-degree customer view in 2021 – ClickZ Author Catlyn Origitano Date published January 29, 2021 Categories 30-second summary: Unprecedented times leading to new consumer behavior. New consumerRead More…