Tag Archives: SuperBowl

03Jun/16

Stats of the week: Six Snapchat figures from Mary Meeker

Mary Meeker’s annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Facebook. It’s obvious that Snapchat is killing it at the moment. But venture capitalist Mary Meeker’s annual Internet Trends report, which was released yesterday, illuminates just how much Snapchat is killing […]

13Apr/16

How to find the right ‘tradigital’ fit for your brand

The most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition. For brands walking the line between traditional advertising and meeting the ever-growing demands of the digital world, it can sometimes be easy to forget what really matters: the customer. During a fireside chat at ClickZ Live New […]

16Mar/16

Agencies lack the diversity of the ads they create

New research from BabyCenter shows that consumers love diversity in advertising. But there isn’t much of it behind-the-scenes, which came up during a recent SXSW panel. The composition of the American family is changing. There are more interracial families, single mothers and fathers, and same-sex parents than ever before. And people want to see that […]

15Mar/16

Q&A: GoDaddy’s Phil Bienert talks “tradigital”

With ClickZ Live New York around the corner, we spoke with Phil Bienert, CMO of GoDaddy about merging traditional and digital marketing, as well as some of his challenges in doing so. Next month at the Marriott Marquis, ClickZ Live is launching a new track: Digital Transformation. One of the highlights will be a fireside […]

10Feb/16

Big Game growth hacking: spotlight on Avocados From Mexico’s Ivonne Kinser

Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company’s digital efforts. The Super Bowl is the biggest event in the sports year and you could say it’s something of a big deal for marketers, as well. But with a 30-second spot […]

10Feb/16

Big Game growth hacking: spotlight on Avocados From Mexico’s Ivonne Kinser

Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company’s digital efforts. The Super Bowl is the biggest event in the sports year and you could say it’s something of a big deal for marketers, as well. But with a 30-second spot […]

01Feb/16

What 50 years of Super Bowl advertising has taught us

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today’s marketers.  The year was 2000. I – like the rest of America – sat down on Super Bowl Sunday with my friends to drink beer and enjoy some football. By most standards, I was a mature, responsible, fully […]

01Feb/16

What 50 years of Super Bowl advertising has taught us

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today’s marketers.  The year was 2000. I – like the rest of America – sat down on Super Bowl Sunday with my friends to drink beer and enjoy some football. By most standards, I was a mature, responsible, fully […]

28Jan/16

It’s time to make online ads good again; the industry depends on it

What factors play into the quality of a digital ad? How can marketers consistently deliver content that meets today’s standards for good advertising?  Since the dawn of online advertising (somewhere around 1993), marketers have been asking themselves what makes a good ad good. It might be attention grabbing design or a strong call to action. […]

28Jan/16

It’s time to make online ads good again; the industry depends on it

What factors play into the quality of a digital ad? How can marketers consistently deliver content that meets today’s standards for good advertising?  Since the dawn of online advertising (somewhere around 1993), marketers have been asking themselves what makes a good ad good. It might be attention grabbing design or a strong call to action. […]