Tag Archives: ROI

26Nov/20

How marketers can manage risk and save projects during the pandemic and beyond

How marketers can manage risk and save projects during the pandemic and beyond – ClickZ Author Saranya Babu Date published November 26, 2020 Categories 30-second summary: Following months of business turmoil, marketers are under more pressure to deliver than ever before. Each and every project needs to be a success and deliver noticeable return on […]

16Nov/20

4 valuable lessons 2020 has taught us about ‘futureproofing’

4 valuable lessons 2020 has taught us about ‘futureproofing’ – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to member content Author […]

02Nov/20

Against market uncertainties, consumer data is marketers’ secret weapon

Against market uncertainties, consumer data is marketers’ secret weapon – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to member content Author […]

20Oct/20

How CMOs can drive growth through digital innovation

How CMOs can drive growth through digital innovation – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to member content Author DeepCrawl […]

27Jan/20

Performance marketing is key to brand success

30-second summary: Brands can achieve success through measuring every metric of their performance marketing campaigns, including clicks, conversion rates, bounces, and more, which offers a deeper understanding of consumers. Performance marketing is an important component in this process, as it allows brands to gain further insight into the consumer journey. Asian millennials account for nearly […]

10Dec/19

Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies

30-second summary: Consumers increasingly place their trust in known entities — family, friends, institutions and familiar brands. This shift is undermining investments in influencer marketing. Marketers and advertisers are using artificial emotional intelligence (AEI) technologies to gather insights on users’ reactions to products and services. Only 22% of marketers say they have in-depth insight into […]

03Dec/19

Three ways to use predictive analytics to grow your business

30-second summary: Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling helps the sales team focus on the most probable customers to buy/close the deals. Both of these together help finance understand the CLV and educate the whole organization on the acceptable customer acquisition cost to drive […]

29Oct/19

LinkedIn report: Many marketers are measuring ROI wrong

When marketers try to measure return on investment (ROI) too quickly, they’re not actually measuring ROI. That’s the key takeaway from a new study by LinkedIn of 4000 digital marketers on its platform, with the results summarized in a blog post today. The surveyed marketers came from a variety of verticals across 19 countries, and […]

03Oct/19

Gartner: Marketing budgets fall for the first time since 2014

Marketing budgets fell below 11% of company revenue this year for the first time in five years, according to Gartner’s latest annual “CMO Spend Survey” [registration required]. In spite of the drop — from 11.2% to 10.5% this year, 61% of CMOs expect their budgets to rebound next year. But the bad news is that […]