Tag Archives: ROI

26Nov/20

How marketers can manage risk and save projects during the pandemic and beyond

How marketers can manage risk and save projects during the pandemic and beyond – ClickZ Author Saranya Babu Date published November 26, 2020 Categories 30-second summary: Following months of business turmoil, marketersRead More…

02Nov/20

Against market uncertainties, consumer data is marketers’ secret weapon

Against market uncertainties, consumer data is marketers’ secret weapon – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…

10Dec/19

Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies

30-second summary: Consumers increasingly place their trust in known entities — family, friends, institutions and familiar brands. This shift is undermining investments in influencer marketing. Marketers and advertisers are using artificial emotionalRead More…

03Dec/19

Three ways to use predictive analytics to grow your business

30-second summary: Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling helps the sales team focus on the most probable customers to buy/close theRead More…