Tag Archives: mobile-first

07Jul/16

Quality counts for in-app purchasers

July 7, 2016Online Marketing Newsapps, Asia, China, Conversion & ROI, Games, Insights, mobile advertising, mobile apps, mobile payments, mobile-first, multichannel, retail, ROI, User Experience (Ux)Content Team

Only a fraction of users spend money on in-app purchases, but those who do, spend up big, according to a report from AppsFlyer. The State of In-App Spending report found that whileRead More…

05Jul/16

How the future of advertising is in servicing the ‘moment’

July 5, 2016Online Marketing News#CZLHK, Asia, ClickZ Live, Conference Coverage, Connectivity, content marketing, data integration, data management platform (DMP), Kiip, Media Planning, mobile, mobile ad formats, mobile-first, native advertising, SnapChat, Snapchat marketing, StartupContent Team

Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Wong is the 25-year-old co-founder and chiefRead More…

01Mar/16

Why Facebook’s botched Free Basics in India doesn’t really matter

March 1, 2016Social Media Marketingadvertising, apps, Asia, Connectivity, eMarketer, emerging markets, Facebook, Free Basics, India, Legal/regulatory, mobile apps, mobile commerce, mobile marketing, mobile-first, mobile-only, Social, Social Media, StatsContent Team

Facebook’s failed Free Basics in India won’t have any real impact. As the social network continues to grow, it can expect to dominate this market in the same way it has manyRead More…

24Feb/16

How many channels do brands need for a multichannel strategy?

February 24, 2016Online Marketing NewsAsia, cash on delivery (COD), China, data integration, ecommerce, emerging markets, Ensogo, Indonesia, Instagram, Line, Marketing, mobile, mobile app, mobile apps, mobile commerce, mobile payments, mobile-first, mobile-only, multichannel, o2o, omnichannel, retail, Social Commerce, South East Asia, Strategies, Thailand, WeChat, ZaloraContent Team

Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. The channels, the number of channels and which channels to use, will all differ depending onRead More…

22Feb/16

Social media in Indonesia: big numbers with plenty of room to grow

February 22, 2016Social Media Marketingadvertising, Asia, Connectivity, Consumer insights, eMarketer, Facebook, Indonesia, Insights, Instagram, Line, mobile, mobile-first, mobile-only, paid media, Social, Social Media, South East Asia, Twitter, User Experience (Ux), WhatsAppContent Team

Recent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia’s social media landscape. Indonesia has a population close to 260 million people. While only one third of IndonesiansRead More…

05Feb/16

How to clobber your competition using these three P’s

February 5, 2016Online Marketing NewsData, data-driven, Loyalty, marketing automation, mobile, mobile loyalty, mobile marketing, mobile-first, multichannel, Programmatic buying, real-time, Real-Time Analytics, ROI, StrategiesContent Team

Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate. The world is radically changing. Rules are being rewritten every day as technologiesRead More…

25Jan/16

Four ideas to inspire your next email marketing test

January 25, 2016Email MarketingA/B testing, Advanced Email Marketing, call to action, clickz, CTR, Email, Email deliverability, Email Marketing, Email Marketing Best Practices, Email Marketing Optimization, mobile, mobile-first, Strategy, targetingContent Team

Optimize your email marketing program by testing its functionality with these strategies. Test, test, test – it’s a mantra within the email marketing industry. But often marketers find themselves at a lossRead More…

22Jan/16

Has Gen Z killed channel marketing or redefined it?

January 22, 2016Online Marketing Newsapps, Cross-channel, cross-platform, Email, Email Marketing, GE, Google, Insights, Loyalty, Media, Media Planning, millenials, mobile, Mobile & Local Search, mobile apps, mobile loyalty, mobile marketing, mobile-first, mobile-only, multi-device, multichannel, publishing, real-time, search, search marketing, SnapChat, Social Media, targeting, TV, Twitter, video, video advertisingContent Team

With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing – or did they redefine it?Read More…