Three A/B testing tactics to improve your conversion rate – ClickZ Author Tereza Litsa Date published June 4, 2020 Categories 30-second summary: A/B testing for conversions can help ecommerce businesses test hypotheses as fast as possible. It is a safe way to use your budget in the best performing tactics that will lead to success. […]
How organizations can properly adapt E-learning
How organizations can properly adapt E-learning – ClickZ Author Ashley Schweigert Date published June 4, 2020 Categories 30-second summary: To some, marketing and e-learning are put into two separate buckets. But an integrated marketing and communications approach is useful for organizations that are interested in adopting e-learning that utilizes AI. The reason why you must […]
AI marketing and business growth
AI marketing and business growth – ClickZ Author Ashley Schweigert Date published June 3, 2020 Categories 30-second summary: AI is not only used for understanding data, but it is also used for understanding human behavior. Businesses should look at AI as a means to problem-solving rather than a tool for understanding numbers. Since this is […]
Charting your brand’s response to COVID-19 through the lens of history
Charting your brand’s response to COVID-19 through the lens of history – ClickZ Author Mower Insight Group Date published June 2, 2020 Categories Digital Marketing Strategies 30-second summary: History shows us that it is in a brand’s best interest to continue to advertise through an economic downturn. This is supported by research conducted in the […]
The shape of future data privacy regulation is immaterial
The shape of future data privacy regulation is immaterial – ClickZ Author Catherine Ballantyne Date published June 1, 2020 Categories 30-second summary: New regulations will continue to emerge, but rather than scrambling to maintain compliance with each one individually, businesses need to establish a robust data supply chain on which to build governance so that […]
Five things to ask when seeking alternatives in a cookie-less world
Five things to ask when seeking alternatives in a cookie-less world – ClickZ Author Ajit Thupil Date published May 29, 2020 Categories 30-second summary: When seeking an alternative to the third-party cookie, ask the following questions: What went into the creation of these IDs? Did it involve fingerprinting? Are there clear mechanisms to collect consumer […]
Advertising with a made-for-mobile mindset
Advertising with a made-for-mobile mindset – ClickZ Author Karina Klimenko Date published May 29, 2020 Categories 30-second summary: Advertisers need to review their approach to mobile advertising to not only ride the tide of ad blockers, but to provide a positive user experience that will make mobile users want to engage. Mobile users see little […]
How this pandemic will disrupt your growth team
How this pandemic will disrupt your growth team – ClickZ Author Lomit Patel Date published May 28, 2020 Categories 30-second summary: One of the best practices to emerge in the last two decades has been the emergence of “growth teams” inside the world’s fastest growing companies. These teams mandate to run as many experiments as […]
ASMR: The sound of growth
ASMR: The sound of growth – ClickZ Author Victor Potrel Date published May 28, 2020 Categories 30-second summary: Marketing strategies are shifting: On the heels of COVID-19, a majority of marketers are readjusting their messaging to align with the cultural moment. The growth of ASMR: Global audiences are increasingly looking to empathetic and soothing video […]
Boom or bust – Commerce strategies for navigating a global pandemic
Boom or bust – Commerce strategies for navigating a global pandemic – ClickZ Author Charles Nicholls Date published May 27, 2020 Categories 30-second summary: The pandemic has changed the commerce environment for all retailers and brands. Some retailers are experiencing a surge in demand while others are unable to sell due to their current distribution […]