19Jan/23

Maximize your video SEO in 2023: Proven strategies for success

January 19, 2023Search Engine Optimization (SEO)Q&A, SEO, video marketing, VideosContent Team

Maximize your video SEO in 2023: Proven strategies for success – ClickZ Author Benjamin Broomfield Date published January 19, 2023 Categories SEO Videos 30-second summary: Video will continue to be a vitalRead More…

12Jan/23

How full-funnel marketing gave a 300% boost to LetsGetChecked’s paid social

January 12, 2023Online Marketing NewsCase Study, Customer journey, customer journey analytics, data-driven attribution, Data-Driven Marketing, digital advertising, DTC, paid social, predictive analytics, predictive behavioral analytics, ROI MarketingContent Team

How full-funnel marketing gave a 300% boost to LetsGetChecked’s paid social Author ClickZ Date published January 12, 2023 Categories In the modern age of technology, the healthcare industry has seen a surgeRead More…

06Jan/23

How analytics helps acquire more customers with less advertising

January 6, 2023Online Marketing NewsA/B testing, advertising, AnalyticsContent Team

How analytics helps acquire more customers with less advertising – ClickZ Author Akin Arikan Date published January 6, 2023 Categories 30-second summary: This article provides specific data-driven tips for solving the paradoxRead More…

04Jan/23

eCommerce advertising predictions for 2023

January 4, 2023Online Marketing NewsAnalytics, DataContent Team

eCommerce advertising predictions for 2023 – ClickZ Sponsored by Author Jamie Bolton Fospha Date published January 4, 2023 Categories Analytics Data As the eCommerce industry continues to grow and evolve, it isRead More…

08Dec/22

Five ways advanced email testing can help you send better email

December 8, 2022Email MarketingA/B testing, Email, Email Marketing, testingContent Team

Five ways advanced email testing can help you send better email – ClickZ Author Kath Pay Date published December 8, 2022 Categories 30-second summary: Testing helps you understand what motivates your customersRead More…

08Nov/22

Optimizing Black Friday email campaigns with dynamic content automation

November 8, 2022Email MarketingBlack Friday, Email, Email Marketing, personalizationContent Team

Optimizing Black Friday email campaigns with dynamic content automation – ClickZ Author Cynthia Price Date published November 8, 2022 Categories 30-second summary: 116.5 million emails were sent on Black Friday in 2021.Read More…

03Nov/22

How ‘Helpful Marketing’ can take your email strategy from brand-centric to customer-centric

November 3, 2022Email MarketingEmail, Email Marketing, helpful marketingContent Team

How ‘Helpful Marketing’ can take your email strategy from brand-centric to customer-centric – ClickZ Author Kath Pay Date published November 3, 2022 Categories 30-second summary: Staying up to date with email meansRead More…

31Oct/22

Marketing in a recession: benefits of affiliates and partnerships

October 31, 2022Online Marketing Newsad budgets, affiliate ads, Affiliate Marketing, brand partnerships, Marketing, Paid Search, Partnership, ROI MarketingContent Team

Marketing in a recession: benefits of affiliates and partnerships – ClickZ In Partnership With Author David Nicholson Date published October 31, 2022 Categories Rising interest rates and inflation, dampened economic activity, andRead More…

21Jul/22

CMOs and CIOs: The new growth accelerators

July 21, 2022Online Marketing NewsAnalyzing Customer Data, CIO, CMOs, customer experience, CXO (customer experience optimization), data insights, Digital Marketing, digital transformation, Educating leadership, Industry Developments, marketing technology, Strategy & LeadershipContent Team

CMOs and CIOs: The new growth accelerators – ClickZ Author Michael Collins Date published July 21, 2022 Categories One positive result of the pandemic has been a stronger working relationship between CMOsRead More…

13Jul/22

How Kaiser Permanente delivered personalization for the masses

July 13, 2022Online Marketing Newsaudience segmentation, brand awareness, brand trust, buyer journey, Case Study, content marketing, content personalization, Customer journey, Digital Marketing, Insights, IP address, Media Planning, More News, personalization, Segmentation, Strategy, surveyContent Team

How Kaiser Permanente delivered personalization for the masses – ClickZ Author Benjamin Broomfield Date published July 13, 2022 Categories Kaiser Permanente provide health care coverage, serving over 12.6 million members across nineRead More…