29Nov/21

“Why should I budget for SEO?”

November 29, 2021Online Marketing NewsDigital Marketing, ROI, ROI Marketing, search marketing, search marketing strategy, SEO, Sponsored, StrategyContent Team

“Why should I budget for SEO?” – ClickZ Author Victorious SEO Date published November 29, 2021 Categories 30-second summary: SEO is key for businesses that are aware and prepared for a search-firstRead More…

17Nov/21

Generation novel: How to market to the new post-pandemic customer

November 17, 2021Online Marketing NewsClickZ Experience, Customer insights, digital leaders, Digital Marketing, events, leadership, personalization, Strategies, Strategy, Strategy & Leadership, TrendsContent Team

Generation novel: How to market to the new post-pandemic customer – ClickZ Author Elizabeth Roscoe Date published November 17, 2021 Categories 30-second summary: Customer needs have changed as a result of theRead More…

10Nov/21

Five ways brands can spark Q4 (and 2022) with influencer marketing

November 10, 2021Online Marketing NewsDigital Marketing, digital marketing strategy, Holiday sales, holiday season, holiday season marketing, Inclusive marketing, influencer commentary, influencer marketing, lead generation, ROI Marketing, social media marketingContent Team

Five ways brands can spark Q4 (and 2022) with influencer marketing Author Neal Schaffer Date published November 10, 2021 Categories 30-second summary: Consumer attention is fickle, precious, and especially ad resistant WithRead More…

04Nov/21

Aligning your agency roster to your advertising model

November 4, 2021Online Marketing NewsAdvertising & Promotion, agency strategy, brand strategy, CMO budget, digital advertising, Digital Marketing, digital strategy, Educating leadership, marketing budget management, marketing budget optimization, Media Buying, Media Planning, ROI Marketing, specialist commentary, Strategy & Leadership, Supplier Relationship Management (SRM), talent managementContent Team

Aligning your agency roster to your advertising model – ClickZ Author Bruno Gralpois Date published November 4, 2021 Categories 30-second summary: CMOs often ask, “What is the ideal number of agencies weRead More…

11Oct/21

Top mistakes eCommerce businesses make in their PPC strategies during the build-up to Black Friday/Christmas

October 11, 2021Online Marketing NewsCommerce & Sales, ecommerce, PPC, StrategiesContent Team

Top mistakes eCommerce businesses make in their PPC strategies during the build-up to Black Friday/Christmas – ClickZ Author Elizabeth Roscoe Date published October 11, 2021 Categories For many eCommerce businesses, the BlackRead More…

27Aug/21

Five email and mobile marketing insights from 2021 (Q1 to Q2)

August 27, 2021Email MarketingCOVID-19, Digital Marketing, email automation, Email Marketing, Email Marketing Optimization, email marketing personalization, email marketing trends, industry, key insights, mobile marketing, research report, retail, specialist commentary, Strategy, TrendsContent Team

Five email and mobile marketing insights from 2021 (Q1 to Q2) – ClickZ Author Erinne Mejia Date published August 27, 2021 Categories 30-second summary: Acoustic released exclusive findings of its report toRead More…

16Aug/21

Email marketing 2021-22: the glass is (at least) half full

August 16, 2021Email Marketingactionable insights, Apple, audience engagement, Content & Experience, Digital Marketing, Email Marketing, Email Marketing Optimization, email open rates, email optimization, influencer commentary, Insights, iOS 14, mobile, Strategy & LeadershipContent Team

Email marketing 2021-22: the glass is (at least) half full – ClickZ Author Bret Smith Date published August 16, 2021 Categories 30-second summary: Apple is pushing users to maximize the level ofRead More…

19Jul/21

Data integration: the key to omnichannel marketing

July 19, 2021Online Marketing NewsAnalyzing Customer Data, Data & Analytics, Data-Driven Marketing, data-driven personalization, Digital Marketing, first party data, Omnichannel management, omnichannel marketing, omnichannel marketing automation, personalization, ROI Marketing, SponsoredContent Team

[unable to retrieve full-text content]Omnichannel marketing presents an opportunity to marketers but requires better use of data The post Data integration: the key to omnichannel marketing appeared first on ClickZ.

16Jul/21

The importance of accurate keyword difficulty scores

July 16, 2021Search Engine Optimization (SEO)Data, Data & Analytics, Google, keyword research, keyword research tools, keyword strategy, search engine marketing, search engines, search marketing, Search Tools, SEO, SERPs, SponsoredContent Team

The importance of accurate keyword difficulty scores – ClickZ Author Semrush Date published July 16, 2021 Categories 30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KDRead More…

09Jun/21

Product recommendations are not “one size fits all”

June 9, 2021Online Marketing NewsCommerce & Sales, Conversion & ROI, customer experience, CXO (customer experience optimization), Data, data insights, Data-Driven Marketing, Digital Marketing, ecommerce, product recommendations, retail, SponsoredContent Team

Product recommendations are not “one size fits all” – ClickZ Author Jeremy Chan Date published June 9, 2021 Categories 30-second summary: The reopening of stores does not indicate a negative trend forRead More…