15Jan/21

Why marketers need both rule-based and machine learning-based personalization

January 15, 2021Online Marketing NewsAI, AI & Automation, automation, Data, Data-Driven Marketing, digital, Digital Marketing, Emerging Technology, machine learning, Marketing, Martech, personalization, Strategies, TechnologyContent Team

Why marketers need both rule-based and machine learning-based personalization – ClickZ Author Yaniv Navot Date published January 15, 2021 Categories 30-second summary: Personalization has become a key differentiator for brands hungry toRead More…

15Jan/21

Best practices for influencer marketing to Gen Z post COVID-19

January 15, 2021Social Media MarketingCOVID-19, digital, Digital Marketing, Gen Z, influencer marketing, Marketing, Social, Social Media, social media marketing, Strategies, Strategy, TikTokContent Team

Best practices for influencer marketing to Gen Z post COVID-19 – ClickZ Author Lomit Patel Date published January 15, 2021 Categories 30-second summary: Gen Z is leaning on social media and digitalRead More…

14Jan/21

Digitizing engagement: The next wave of innovation for virtual events

January 14, 2021Online Marketing Newsdigital, Digital Marketing, engagement, events, Events & Awards, Marketing, Martech, Strategies, Strategy, Technology, Virtual Event, Virtual eventsContent Team

Digitizing engagement: The next wave of innovation for virtual events – ClickZ Author Jim Sharpe Date published January 14, 2021 Categories 30-second summary: AI-driven recommendation engines will connect online event participants withRead More…

14Jan/21

Optimize marketing by utilizing self-service approaches

January 14, 2021Online Marketing Newsadvertising, Data, digital, Digital Marketing, DSP, Marketing, programmatic, StrategiesContent Team

Optimize marketing by utilizing self-service approaches – ClickZ Author Jennifer Werther Date published January 14, 2021 Categories Digital Marketing Strategies 30-second summary: While many advertisers control data and strategy for campaigns throughRead More…

13Jan/21

Optimizing digital experiences will move beyond the marketing department in 2021

January 13, 2021Online Marketing NewsContent & Experience, COVID-19, customer experiences, cx, Data-Driven Marketing, digital, digital experiences, Digital Marketing, ecommerce, Marketing, online, reatil, Strategies, StrategyContent Team

Optimizing digital experiences will move beyond the marketing department in 2021 – ClickZ Author Shane Phair Date published January 13, 2021 Categories 30-second summary: Digital experiences have to be as seamless asRead More…

12Jan/21

Five tips to generate technology leads

January 12, 2021Online Marketing NewsB2B, Data, digital, Digital Marketing, lead generation, leads, Marketing, marketing technology, Martech, Strategies, Strategy, TechnologyContent Team

Five tips to generate technology leads – ClickZ Author Sumeet Anand Date published January 12, 2021 Categories 30-second summary: Technology is making it easier for brands to generate leads with sophisticated tools.Read More…

12Jan/21

MQMs are a KPI that marketing and sales can agree on

January 12, 2021Online Marketing NewsB2B, digital, Digital Marketing, leads, Marketing, marketing-qualified meeting, Meeting, MQL, MQMs, sales, Strategies, StrategyContent Team

MQMs are a KPI that marketing and sales can agree on – ClickZ Author Ravi Chalaka Date published January 12, 2021 Categories Digital Marketing Strategies 30-second summary: Customer and prospect B2B meetingsRead More…

12Jan/21

Ways in which an LMS can help your creative team

January 12, 2021Online Marketing NewsData centricity, Digital Marketing, digital marketing best practices, leave management system (LMS), Management, Sponsored, Strategies, Tools & TechnologyContent Team

Ways in which an LMS can help your creative team – ClickZ Author Mindflash LMS Date published January 12, 2021 Categories 30-second summary: To ensure that your creative team is trained exceptionallyRead More…

11Jan/21

Why email is critical for closing the personalization gap with ‘MADtech’

January 11, 2021Online Marketing Newsadtech, digital, Digital Marketing, Email, email automation, Email Marketing, Email Marketing Optimization, MADTech, Marketing, marketing technology, Martech, personalization, Strategies, Strategy, TechnologyContent Team

Why email is critical for closing the personalization gap with ‘MADtech’ – ClickZ Author Jeff Kupietzky Date published January 11, 2021 Categories 30-second summary: Consumers expect a personalized online experience from everyRead More…

07Jan/21

Why unlocking creative insights data is so important for digital campaign success

January 7, 2021Online Marketing Newsadvertising, creative insights, Data, Data-Driven Marketing, digital, digital advertising, Digital Marketing, Insights, Marketing, Strategies, StrategyContent Team

Why unlocking creative insights data is so important for digital campaign success – ClickZ Author Chris Loy Date published January 7, 2021 Categories 30-second summary: Creative data analytics has removed the guessworkRead More…