Selligent Marketing Cloud, a marketing automation platform aimed at enabling B2C brands to connect with consumers, recently published the 2nd edition of their Selligent Global Connected Consumer Index. The Index shares insights on how 5000 global consumers feel about personalization, privacy, and brand interactions. Content produced in collaboration with Selligent Marketing Cloud. The connected consumer […]
Gartner: Marketing budgets fall for the first time since 2014
Marketing budgets fell below 11% of company revenue this year for the first time in five years, according to Gartner’s latest annual “CMO Spend Survey” [registration required]. In spite of the drop — from 11.2% to 10.5% this year, 61% of CMOs expect their budgets to rebound next year. But the bad news is that […]
A dissection of modern-day event marketing strategies
If you need a case study into the impact of digital transformation on marketing, events are a great place to start. Printed magazines and billboards were once the joint-champions of event promotion. A new, data-driven era is now sweeping into the industry, bringing an increased emphasis on personalization, measurement and, of course, ROI. If you’re […]
How Pardot optimized their website into a lead generation machine
Salesforce has recently made website optimization updates to Pardot.com which have effectively generated 12% more traffic, 15% more conversions and 29% more leads. Now, they want to show you how they did it. Pardot is a division of Salesforce focused on marketing automation and lead nurturing for the B2B sector. Source: Salesforce ClickZ will be […]
Marketers shouldn’t have to choose between data and creativity
Most of us have heard of the “left-brain, right-brain” theory of how the human mind functions. The right side of our brain is supposed to be creative and intuitive, while the left side of our brain is supposed to deal with logic and reason. Therefore, in the common understanding, the right side of the brain […]
The creative’s critical role in online-to-offline customer experiences
Historically, enterprises have looked at design as a business function focused on aesthetics and usability. But today, design must become a core part of every company’s digital transformation. As the technologies and platforms in which you engage customers change — moving from a tactile brick-and-mortar store experience to AI-driven, highly personalized interactions, many elements of […]
Using predictive modeling to plan your 2020 marketing strategy
Things may seem slow during these hot summer months, but fall will be here in just over eight weeks, followed by the holidays, then a brand-new year. That makes now an excellent time to begin building a marketing strategy for 2020 using data gleaned from the first two quarters of 2019. While the wealth of […]
Measurement & attribution microclass: Free course with Facebook and Fospha
To help marketers better navigate the world of measurement and attribution, we’ve partnered with Facebook and Fospha to design a free online course. Marketers need to know which of their marketing efforts have worked best — and this is obviously much easier said than done. Making sense of nonlinear consumer paths to purchase is anything […]
Martech management tools: Seven types of platforms critical to marketing success
Management tools help you run your team more efficiently, and they’re essential to running a high-performance marketing organization. This is a broad category of marketing tools, but it encompasses everything from budgeting to project management. It also includes collaboration tools that can help your team work together more efficiently. All of these tools together might […]
Why brands are losing consumer trust and how technology can help re-earn it
Consumer trust can be the key to your brand’s success. It’s harder to convince people to trust your brand, especially when you’re not listening to your audience’s needs. Here’s how to build consumer trust. It’s not easy nowadays to earn consumers’ trust as a brand. Many mistakes and failed campaigns have created a level of […]