Real-time customer engagement and omnichannel personalization deliver a superior CX – ClickZ Author John Nash Date published August 11, 2020 Categories 30-second summary: Marketing is increasingly viewed as a mission-critical organization responsible for driving new revenue, and the current situation only enhances its indispensable role for creating innovative experiences that fulfill a customer’s needs, wants […]
What a digital-only world means for your marketing strategy
What a digital-only world means for your marketing strategy – ClickZ Author Luke Richards Date published August 11, 2020 Categories 30-second summary: Digital channels are booming. Ecommerce activity has grown 5-10 years in the space of 3 months. Digital-first companies who have been agile in directing investment to organic search are seeing the best results. […]
Setting the standard: How to rightsize your influencers budget
Setting the standard: How to rightsize your influencers budget – ClickZ Author Pierre-Loic Assayag Date published August 7, 2020 Categories 30-second summary: One of the most common errors a brand can make is investing in the wrong partnership with influencers, which can be costly to both your budget and overall reputation. On average, brands paying […]
How CPG brands can harness data to flourish in the age of disruption
How CPG brands can harness data to flourish in the age of disruption – ClickZ Author Tina Wilson Date published August 5, 2020 Categories 30-second summary: To avoid diving blindly into new endeavors and wasting resources by consequence, CPG brands need sales and media data to direct and inform their alterations. But before brands pool […]
Getting social ads right in the new era of digital marketing
Getting social ads right in the new era of digital marketing – ClickZ Author Robert Rothschild Date published August 3, 2020 Categories 30-second summary: As COVID-19 has moved much of the world online, consumers are spending more time on social media, forcing marketing teams to reconsider their advertising strategies. Knowing what content consumers around the […]
Making every interaction with customers matter
Making every interaction with customers matter – ClickZ Author Nate Skinner Date published July 30, 2020 Categories 30-second summary: Customer experience boils down to making every customer interaction matter, whether those interactions happen in marketing, support, sales, or the back office. It’s that simple, and that complex. The global pandemic is bringing into clear focus […]
There’s more than one way to build an influencer program
There’s more than one way to build an influencer program – ClickZ Author Molly Young Date published July 28, 2020 Categories 30-second summary: The size and shape of the influencer program should stem directly from a thoughtful assessment of what your most pressing business goals are. If you’re a new kid on the block looking […]
Five problems with B2B content (and how to fix them)
Five problems with B2B content (and how to fix them) – ClickZ Author Jacqueline Dooley Date published July 27, 2020 Categories 30-second summary: Businesses expect a lot from their B2B content, which can make its failures deeply disappointing. There are five common problems that sabotage the effectiveness of your content. They are: focusing on your […]
What 2020 has taught us about digital transformation
What 2020 has taught us about digital transformation – ClickZ Author Aishling Finnegan Date published July 24, 2020 Categories 30-second summary: Now that companies have had some time to settle into this new normal, it’s imperative that mindsets change from reactive thinking to proactive. What companies do now will impact how well they perform in the future. Start by talking to […]
Making your marketing stack deliver more value during a global crisis
Making your marketing stack deliver more value during a global crisis – ClickZ Author David Greenberg Date published July 23, 2020 Categories 30-second summary: From budget cuts to lay-offs, marketers are being pushed to take a long, hard look at their marketing stacks and increase performance. But, reassessing your stack’s value isn’t just about cost […]