07Jul/20

Let’s build your B2B video marketing strategy based on these examples

Let’s build your B2B video marketing strategy based on these examples – ClickZ Author Kateryna Novatska Date published July 7, 2020 Categories 30-second summary: As videos have emerged to be the most consumed form of content, it is imperative for businesses, both big and small, to build a viable video marketing strategy.  There is a […]

06Jul/20

Why brands need to take a strategic approach to personalization

Why brands need to take a strategic approach to personalization – ClickZ Author Jean-René Boidron Date published July 6, 2020 Categories 30-second summary: Whilst personalization can be complex, consumers respond positively to it. Recent global research found that 73% of consumers said they expect a personalized journey when they interact with brands digitally and 80% […]

06Jul/20

The siloed approach to marketing is on its last legs

The siloed approach to marketing is on its last legs – ClickZ Author Ross Shelleman Date published July 6, 2020 Categories 30-second summary: Marketers that have historically approached creative, media, and planning in silos are finding it harder to make adjustments at the pace that a crisis requires. Data now provides the connective tissue to […]

03Jul/20

Cost of common digital CX frustrations, and how to prevent them

Cost of common digital CX frustrations, and how to prevent them – ClickZ Author Shane Phair Date published July 3, 2020 Categories 30-second summary: Digital CX has become a C-suite discussion and business priority in recent years, perhaps even outpacing the traditional four Ps of marketing as the most important piece. While complex, interactive experiences […]

26Jun/20

Personalization is critical during times of rapid change

Personalization is critical during times of rapid change – ClickZ Author Drew Burns Date published June 26, 2020 Categories 30-second summary: Regardless of industry, customer experience is at the crux of personalization, as it drives both growth and retention. However, personalization is not a one-size fits all solution. Arguably most important factor for marketers, is […]

24Jun/20

The use of AI for retail players can be a decisive factor in their business recovery

The use of AI for retail players can be a decisive factor in their business recovery – ClickZ Author Olivier Marc Date published June 24, 2020 Categories 30-second summary: Marketing is likely to be one of the first collateral economic victims of this crisis with an obligation to significantly adjust all spending (media, agencies, platforms, […]

18Jun/20

The reality of marketing in the midst of an economic decline

The reality of marketing in the midst of an economic decline – ClickZ Author David McGeough Date published June 18, 2020 Categories Digital Marketing Strategies 30-second summary: An unforeseen global health pandemic causing entire industries to grind to a complete halt. COVID-19 has shaken the world, leaving organizations struggling to survive and companies around the […]

02Jun/20

Charting your brand’s response to COVID-19 through the lens of history

Charting your brand’s response to COVID-19 through the lens of history – ClickZ Author Mower Insight Group Date published June 2, 2020 Categories Digital Marketing Strategies 30-second summary: History shows us that it is in a brand’s best interest to continue to advertise through an economic downturn. This is supported by research conducted in the […]

01Jun/20

The shape of future data privacy regulation is immaterial

The shape of future data privacy regulation is immaterial – ClickZ Author Catherine Ballantyne Date published June 1, 2020 Categories 30-second summary: New regulations will continue to emerge, but rather than scrambling to maintain compliance with each one individually, businesses need to establish a robust data supply chain on which to build governance so that […]

29May/20

Five things to ask when seeking alternatives in a cookie-less world

Five things to ask when seeking alternatives in a cookie-less world – ClickZ Author Ajit Thupil Date published May 29, 2020 Categories 30-second summary: When seeking an alternative to the third-party cookie, ask the following questions: What went into the creation of these IDs? Did it involve fingerprinting? Are there clear mechanisms to collect consumer […]