24Jul/18

How Alexa and Siri are changing SEO: AI and Voice Search

The Internet changes rapidly, which means marketers and business leaders must hurry to change with it. While most Internet searches were once done on laptops and desktops, people are now using their smartphones with similar devices to conduct searches for information, local businesses, products, and services. That shift was closely followed by another somewhat more […]

26Jun/18

Customers are obsessed with digital research to optimize their real-world experiences

Google recently assembled key findings. With the power of mobile devices, customers are officially research-obsessed.  Real-time research is now part of the customer experience, preceding, and shaping real-world events These emerging, mobile-first, in-the-moment inquiries are giving customers the ability to do more than discover options and solutions. They’re guiding them to optimize forthcoming real-world experiences. […]

04Jan/18

How Airbnb is putting AMP at the core of its digital strategy

Accelerated Mobile Pages (AMP) is an open-source initiative that aims to render and deliver content at high speed on mobile devices.Originally aimed at publishers (who have had a love-hate relationship with AMP to date), AMP has since been adopted by ecommerce sites including eBay and has been incorporated into elements of Google AdWords, DoubleClick and […]

09Nov/17

Reviews and refinement: Using customer reviews to identify areas for improvement

The holidays are just around the corner and to make the most out of the most wonderful (and lucrative) time of the year, it’s crucial that marketers understand the impact of local search. More than three-quarters of location searches on a smartphone result in visit to a physical store within a day, according to Google […]

01Nov/17

What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data

Amazon was originally called Cadabra and when a lawyer mistakenly heard it as “cadaver,” Jeff Bezos felt compelled to change his company’s name to something that isn’t synonymous with “corpse.” Inspired by the world’s largest river, Bezos chose Amazon with a goal of creating the world’s largest store.Twenty-three years later, Amazon is “only” the world’s third-largest retailer […]

26Oct/17

Customer reviews: The not-so-secret SEO tactic

No matter what industry you’re in or what your business does, you want to be as close as possible to the top of a search engine results page (SERP). And of course, SEO is what gets you there, taking into consideration more than 200 ranking signals, such as the quality of your content, backlinks, mobile […]

10Oct/17

How to carry out an effective PPC competitor analysis

French philosopher Jean-Paul Sartre once said, “In football, everything is complicated by the presence of the opposite team.”The same concept applies to paid search; without competition, it would all be so much easier.As it stands, competitor activity shapes what we pay, where and when our ads are shown, and how many people click through to […]

01Sep/17

Are your keyword research tools ready for Google’s next update?

Every time marketers think they’ve got SEO pinned down, Google changes the rules.This has made it an elusive marketing channel, a mix of art and science that refuses concrete definition.Marketers have not been deterred, however; SEO is big business and it only looks set to get bigger. A recent forecast estimates that almost $80 billion will […]

13Jan/17

Four marketing pillars to build a business as strong as the Parthenon

Dating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working together to support an immense amount of weight and pressure. Over the past 2,500 years, the Parthenon has been rocked by earthquakes, blown up by exploding gunpowder and suffered severe fire damage, yet it and its pillars […]

11Jan/17

Is your website prepared for Google’s mobile first index?

This past November Google announced that it was starting to test indexing their mobile index as the primary index above desktop. Prior to this announcement Google was using the desktop version of sites to feed the algorithm despite the fact that user behavior has shifted towards the majority being mobile. We all know as consumers […]