Tag Archives: data-driven

18Aug/20

Five ways data is transforming the brand-agency relationship

Five ways data is transforming the brand-agency relationship – ClickZ Author Jacqueline Dooley Date published August 18, 2020 Categories 30-second summary: Data-intelligence provider Infogroup published a guide that contains five use casesRead More…

15Jun/16

Grocery retailers focus on innovation to drive customer experience – new report

Digital innovations to improve not only the online customer experience but also the in-store shopping experience remain central to almost every major grocery retailer’s digital transformation strategy. This is according to ourRead More…

05Feb/16

How to clobber your competition using these three P’s

Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate.  The world is radically changing. Rules are being rewritten every day as technologiesRead More…

03Feb/16

How to take your geo-fences to the next level

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?There’s no question that geo-fencing presents some amazingRead More…

29Jan/16

Why data is the best thing to happen to your email subject line

One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign strategy.    Brands are constantly looking for ways toRead More…

11Jan/16

How brands can benefit from consumers’ drive for self-improvement

Consumer behavior is more predictable around the New Year, when resolutions about self-improvement are especially top-of-mind. But are marketers targeting these opportunities effectively? Now that it’s January, here we go again withRead More…