Tag Archives: Community Management


Three reasons why LinkedIn should be a staple of any China marketing strategy

LinkedIn should be a business’s first point of call when researching the Chinese market, says a business-to-business (B2B) specialist. Tom Skotidas, chief executive officer, Skotidas Consulting Group, says educating marketers about theRead More…


The pros and cons of Facebook and YouTube video advertising

Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content.  With online videoRead More…


Powerball math, Facebook, and how to build a proper social support site

Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to retain credibility.  We’ve all done it; you seeRead More…