Tag Archives: Facebook

12Mar/20

Creative testing: Why is the control so hard to beat?

30-second summary: Facebook’s split-tests appear to maintain a creative history for the control ad. This gives the control a significant advantage with Impressions Per Thousand (IPM) testing. Facebook can also group variationsRead More…

08Jul/19

Measurement & attribution microclass: Free course with Facebook and Fospha

To help marketers better navigate the world of measurement and attribution, we’ve partnered with Facebook and Fospha to design a free online course. Marketers need to know which of their marketing effortsRead More…

14Feb/19

Influencer marketing tips: 3 ways to rethink your strategies

Influencer marketing has spent the past few years being “the next big thing” for companies seeking to stand out from the crowd. Although the concept has gotten a significant amount of pressRead More…