Tag Archives: Email Marketing

23Oct/20

Tech Talk with Maropost: Cloud-based unified marketing automation platform

Tech Talk with Maropost: Cloud-based unified marketing automation platform To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to member content Author Catherrine Garcia […]

16Oct/20

Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to […]

25Aug/20

Foolproof email hacks for stressed marketers

Foolproof email hacks for stressed marketers – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to member content Author Danielle Gustafson Date […]

17Aug/20

What does lead generation look like in 2020?

What does lead generation look like in 2020? – ClickZ Author Clate Mask Date published August 17, 2020 Categories 30-second summary: Amid unprecedented times, it’s important to keep your company afloat and stand apart from your competitors. As long as your company is paying attention and emerging with the times’ marketing strategies for lead generation, […]

01May/20

How COVID-19 is affecting notifications and ads in newsletters

How COVID-19 is affecting notifications and ads in newsletters – ClickZ Author Barry Levine Date published May 1, 2020 Categories 30-second summary: Customer engagement platform Airship reports an 18 percent growth in mobile messaging volume on its platform from February to March, when COVID-19 began to really take hold. Airship also found a 58 percent […]

23Dec/19

Email-focused personalization is top priority for marketers

30-second summary: A new survey of its users by retail marketing platform Bluecore finds that targeted email personalization will be a top priority for marketers in the 2020s. The survey points to the need for a better definition of the different kinds of personalization, especially when compared to Gartner’s recent dismissal of the future appeal […]

21Nov/19

Case study: US craft giant JOANN ushers in a new era with AI-powered copywriting

30-second summary: Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level JOANN re-evaluated its brand strategy, becoming more sophisticated at leveraging data to better understand customers and maximize engagement with them The partnership with Phrasee saw JOANN achieve 10% […]

30Apr/19

What are the most important features for an email marketing platform?

There are numerous features in every email marketing platform. How can you find the most important features for your business? It’s tempting to try out all the new shiny features of all email marketing platforms for your business. However, it can be time-consuming and you may soon realize that you don’t necessarily need all these […]

14Nov/17

Unlocking email marketing’s full potential with the human touch

On May 1, 1978, a marketing manager named Gary Thuerk wrote an email to 400 ARPAnet users promoting Digital Equipment Corporation computers. Later billed “The Father of Spam,” Thuerk pioneered email marketing by sending the world’s first digital, commercial mass communication. (It was mass communication at the time; did you have an email address in 1978?)Thuerk’s […]

29Sep/17

Round-up: The Future of Email

As you may already know, we have been running a series on ClickZ all this week about the future of email marketing, featuring case studies, interviews, and insights into cutting-edge innovations taking place in the field.If this is the first you’ve heard about the series, or if you’ve missed a couple of instalments over the […]