Tag Archives: Social


How to set up your Social Media Engagement Checklist

30-second summary: Volume Nine has created a detailed guide on how to build your engagement checklist for all social media platforms. Social media engagement should not be challenging especially if you work on an engagement strategy. Look at all the social media channels and explore how you can boost your engagement with a series of […]


Strategies to refine Instagram marketing for ecommerce

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. AMA (Ask me anything) sessions are one popular way to go live and attract an audience. Contests and […]


A comprehensive guide to influencer marketing

30-second summary: Consumers are inundated with adverts everywhere they go–brands need to be smarter if they’re to attract attention Traditional forms of advertising are increasingly ineffective, whilst influencer marketing is on the rise Influencers are viewed as experts in their chosen area and so their endorsement acts as a form of social proof (which quickly […]


Five key social media trends that will shape 2020

We’re gearing up towards a new year that is full of challenges and opportunities for marketers and leaders who want to make the most of social media. 2019 was a very interesting year for social media marketing both in terms of the rising trends but also the emerging technologies that got us thinking of the […]


Facebook Watch takes on YouTube – and the global TV market

Facebook’s announcement of its Facebook Watch video service is a clear bid to ramp up its ad revenue by tapping into the lucrative TV market. After a slow-but-steady start for IGTV, has Facebook learned crucial lessons that will help Watch gain a loyal audience? Facebook’s newest feature, Watch, will host a range of original, TV-like content (both live […]


Dark social: Why and how should you be tracking it?

Dark social traffic is the name given to the traffic that comes from private social channels. It’s simply the traffic that comes from:It’s easy to tell whether a visitor came from Facebook or Twitter through an analytics platform, but how about all the other ways people share content?For example, if you click on a link with the […]


How Instagram became a social commerce powerhouse

It has been a very busy year for Instagram. Instagram managed to increase the users and the brands that joined the platform. It even explored how to become effective for social commerce, which means that we’re expecting a very interesting year ahead. I discussed with Pau Sabria, co-founder of Olapic, Instagram’s latest changes and how […]


Digital to receive lion’s share of new ad dollars in 2017

WPP’s GroupM has some good news for the digital advertising business: according to the world’s largest ad buyer, digital raked in 72 cents of every new ad dollar that was invested this year and in 2017, digital will be the beneficiary of 77 cents of every incremental ad dollar. All told, GroupM predicts that global […]


Walgreens turns to Pinterest video ads to promote “small gifting”

The official start of the holiday shopping season is right around the corner. While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it can be the first place consumers turn for inexpensive gifts like wine, candles and small toys. “We want to […]


Twitter adds new customer service features

Social media has become an increasingly important channel for customer service over the years, and Twitter in particular is one of the social platforms that has been used most broadly for customer service by brands ranging from airlines to retailers. Now, brands using Twitter in a customer service capacity have access to new features that could help them […]