Tag Archives: Social

30Sep/20

The holiday guide to cross-platform social media advertising

The holiday guide to cross-platform social media advertising – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to member content Author Robert […]

25Sep/20

Tips to reinvigorate your social marketing strategy for impact & authenticity

Tips to reinvigorate your social marketing strategy for impact & authenticity – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to member […]

02Sep/20

How brands are creating communities and cultural moments on TikTok

How brands are creating communities and cultural moments on TikTok – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to member content […]

21Aug/20

The what, why, and how of TikTok’s advertising gold rush

The what, why, and how of TikTok’s advertising gold rush – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to member content […]

10Jul/20

Why consumers follow and unfollow brands on social media

Why consumers follow and unfollow brands on social media – ClickZ Author Jacqueline Dooley Date published July 10, 2020 Categories 30-second summary: Sprout Social has been compiling a consumer index report of social media trends since 2013. Their 2020 report contains new insights and statics about how brands and consumers interact on social platforms. Marketers […]

09Mar/20

How to set up your Social Media Engagement Checklist

30-second summary: Volume Nine has created a detailed guide on how to build your engagement checklist for all social media platforms. Social media engagement should not be challenging especially if you work on an engagement strategy. Look at all the social media channels and explore how you can boost your engagement with a series of […]

20Jan/20

Strategies to refine Instagram marketing for ecommerce

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. AMA (Ask me anything) sessions are one popular way to go live and attract an audience. Contests and […]

20Jan/20

A comprehensive guide to influencer marketing

30-second summary: Consumers are inundated with adverts everywhere they go–brands need to be smarter if they’re to attract attention Traditional forms of advertising are increasingly ineffective, whilst influencer marketing is on the rise Influencers are viewed as experts in their chosen area and so their endorsement acts as a form of social proof (which quickly […]

26Dec/19

Five key social media trends that will shape 2020

We’re gearing up towards a new year that is full of challenges and opportunities for marketers and leaders who want to make the most of social media. 2019 was a very interesting year for social media marketing both in terms of the rising trends but also the emerging technologies that got us thinking of the […]

23Mar/18

Facebook Watch takes on YouTube – and the global TV market

Facebook’s announcement of its Facebook Watch video service is a clear bid to ramp up its ad revenue by tapping into the lucrative TV market. After a slow-but-steady start for IGTV, has Facebook learned crucial lessons that will help Watch gain a loyal audience? Facebook’s newest feature, Watch, will host a range of original, TV-like content (both live […]