Tag Archives: mobile

06Nov/20

Update your mobile ad strategy to stop losing money on ad fraud

Update your mobile ad strategy to stop losing money on ad fraud – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to […]

18Sep/20

In a stay-at-home world, mobile marketing matters. Here’s why…

In a stay-at-home world, mobile marketing matters. Here’s why… – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to member content Author […]

04Sep/20

Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences

Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to member content Author […]

27Aug/20

A comprehensive guide to understanding web push notifications

A comprehensive guide to understanding web push notifications – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to member content Author Jacqueline […]

29May/20

Advertising with a made-for-mobile mindset

Advertising with a made-for-mobile mindset – ClickZ Author Karina Klimenko Date published May 29, 2020 Categories 30-second summary: Advertisers need to review their approach to mobile advertising to not only ride the tide of ad blockers, but to provide a positive user experience that will make mobile users want to engage. Mobile users see little […]

24Apr/20

7 ways marketers can use SMS to increase revenue and customer engagement

7 ways marketers can use SMS to increase revenue and customer engagement – ClickZ Author Jacqueline Dooley Date published April 24, 2020 Categories 30-second summary: ClickZ recently partnered with Acoustic, the largest independent marketing cloud platform, to present the on-demand webinar. Presenter Dave Haucke, Acoustic’s VP of Product Management, leads Acoustic’s portfolio of mobile marketing, […]

17Feb/20

UJET report: Brands should add text/message and have “identical support” across channels

30-second summary: A new report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for more texting/messaging. While there are still age-related differences across channel use, the interest in more texting/messaging support applies across ages. Multi-channel communications are becoming the norm […]

26Jun/19

Gen Z consumers: Nearly 100% own a smartphone and spend over 4 hours per day online

This year Gen Z—people aged 16-22—becomes the largest generation globally, surpassing even millennials. To celebrate this milestone, Snap, Inc. partnered with GlobalWebIndex to explore what makes Gen Z tick. The study surveyed a sample of over 79,000 internet users between the ages of 16-22 in 45 markets to help debunk stereotypes about Gen Z and […]

01Jun/18

Analysis of Mary Meeker’s internet trends report 2018 – part 1

All the latest trends are part of Mary Meeker’s Internet Trends report (full presentation embedded at the end of this post) every year and we couldn’t ignore the changes in media usage, mobile consumption, voice search and all the innovations that change our lives. Here’s part 1 of the stats that caught our attention. Part […]

04Jan/18

How Airbnb is putting AMP at the core of its digital strategy

Accelerated Mobile Pages (AMP) is an open-source initiative that aims to render and deliver content at high speed on mobile devices.Originally aimed at publishers (who have had a love-hate relationship with AMP to date), AMP has since been adopted by ecommerce sites including eBay and has been incorporated into elements of Google AdWords, DoubleClick and […]