Tag Archives: mobile

29May/20

Advertising with a made-for-mobile mindset

Advertising with a made-for-mobile mindset – ClickZ Author Karina Klimenko Date published May 29, 2020 Categories 30-second summary: Advertisers need to review their approach to mobile advertising to not only ride the tide of ad blockers, but to provide a positive user experience that will make mobile users want to engage. Mobile users see little […]

24Apr/20

7 ways marketers can use SMS to increase revenue and customer engagement

7 ways marketers can use SMS to increase revenue and customer engagement – ClickZ Author Jacqueline Dooley Date published April 24, 2020 Categories 30-second summary: ClickZ recently partnered with Acoustic, the largest independent marketing cloud platform, to present the on-demand webinar. Presenter Dave Haucke, Acoustic’s VP of Product Management, leads Acoustic’s portfolio of mobile marketing, […]

17Feb/20

UJET report: Brands should add text/message and have “identical support” across channels

30-second summary: A new report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for more texting/messaging. While there are still age-related differences across channel use, the interest in more texting/messaging support applies across ages. Multi-channel communications are becoming the norm […]

26Jun/19

Gen Z consumers: Nearly 100% own a smartphone and spend over 4 hours per day online

This year Gen Z—people aged 16-22—becomes the largest generation globally, surpassing even millennials. To celebrate this milestone, Snap, Inc. partnered with GlobalWebIndex to explore what makes Gen Z tick. The study surveyed a sample of over 79,000 internet users between the ages of 16-22 in 45 markets to help debunk stereotypes about Gen Z and […]

01Jun/18

Analysis of Mary Meeker’s internet trends report 2018 – part 1

All the latest trends are part of Mary Meeker’s Internet Trends report (full presentation embedded at the end of this post) every year and we couldn’t ignore the changes in media usage, mobile consumption, voice search and all the innovations that change our lives. Here’s part 1 of the stats that caught our attention. Part […]

04Jan/18

How Airbnb is putting AMP at the core of its digital strategy

Accelerated Mobile Pages (AMP) is an open-source initiative that aims to render and deliver content at high speed on mobile devices.Originally aimed at publishers (who have had a love-hate relationship with AMP to date), AMP has since been adopted by ecommerce sites including eBay and has been incorporated into elements of Google AdWords, DoubleClick and […]

26Oct/17

Customer reviews: The not-so-secret SEO tactic

No matter what industry you’re in or what your business does, you want to be as close as possible to the top of a search engine results page (SERP). And of course, SEO is what gets you there, taking into consideration more than 200 ranking signals, such as the quality of your content, backlinks, mobile […]

07Nov/16

​How young marketers have an impact on marketing strategies

There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we can already notice how they differ from baby boomers. Magisto surveyed 500 US-based small and medium sized businesses to examine their digital and mobile marketing strategies and here are some interesting insights. Focusing on digital […]

14Sep/16

Google announces two mobile-first products at DMEXCO

Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first centred on event-based optimization in Universal App Campaigns app ads, and the other around the YouTube ‘TrueView’ service. Universal App Campaigns According to Google, its app ads have now driven 3 billion installs for developers. It previously […]

13Sep/16

Long-form and live video delivers higher ad completion rates

Publishers are scrambling to produce more digital video content to meet advertiser demand for video ad inventory, and some are even turning to automated video creation technologies. But when it comes to video ad effectiveness, not all video content is created equal. According to a study by FreeWheel Media, in Q1 2016, ads on long-form video content saw a […]