Digital CX built on good data
Digital CX built on good data – ClickZ Sponsored by Author Mallory Green Date published March 23, 2023 Categories Analytics Data We know that data is key – key to identifying yourRead More…
All posts by Content Team
Brands, be mindful or be gone
Brands, be mindful or be gone – ClickZ Author Adrienne Little Date published March 16, 2023 Categories 30-second summary: Through unpredictable events and a sense that control has been lost, consumers haveRead More…
Maximizing TikTok ads: A beginner’s guide to effective TikTok campaigns and measurement
Maximizing TikTok ads: A beginner’s guide to effective TikTok campaigns Author Team ClickZ Date published March 15, 2023 Categories 30-second summary: TikTok is the new channel that can help brands to diversifyRead More…
The power of audience-led approaches and data-driven insights
The power of audience-led approaches and data-driven insights – ClickZ Author Dipti Kachru Date published March 10, 2023 Categories 30-second summary: Audience-specific approach to marketing and business strategy is crucial in today’sRead More…
What is marketing attribution and why you should care
What is marketing attribution and why you should care – ClickZ Author Team ClickZ Date published March 8, 2023 Categories 30-second summary: As marketers, it is important to consider marketing attribution toRead More…
How are brands performing on TikTok and Snapchat?
How are brands performing on TikTok and Snapchat? – ClickZ Author Jamie Bolton ClickZ Advisory Board Member Date published March 3, 2023 Categories 30-second summary: Two of the most prominent platforms inRead More…
Why zero-party marketing is a great value exchange for Gen Z
Why zero-party marketing is a great value exchange for Gen Z – ClickZ Author Kaeya Majmundar Date published February 23, 2023 Categories 30-second summary: In 2023, brands need to focus on radicalRead More…
Exploring the most interesting “alternative” channels: Pinterest, Performance Max, and more
Exploring the most interesting “alternative” channels – ClickZ Author Jamie Bolton ClickZ Advisory Board Member Date published February 20, 2023 Categories 30-second summary: The disappearance of cookies, the iOS 14 update, andRead More…
Navigating the evolving landscape of targeted advertising and marketing measurement
Navigating through targeted advertising and marketing measurement Author Jamie Bolton ClickZ Advisory Board Member Date published February 22, 2023 Categories 30-second summary: The marketing industry is undergoing a significant transition in responseRead More…
Exploring the rise of top-of-funnel advertising in ecommerce for 2023
Exploring the rise of top-of-funnel advertising in ecommerce for 2023 Author Jamie Bolton ClickZ Advisory Board Member Date published February 23, 2023 Categories 30-second summary: TikTok is a growing alternative advertising channelRead More…