All posts by Content Team

31Mar/20

The context marketing revolution: 4 steps to mastering modern marketing

The context marketing revolution: 4 steps to mastering modern marketing – ClickZ Author Charlie Braithwaite Date published March 31, 2020 Categories Digital Marketing Strategies 30-second summary: Modern marketing revolves around solving customers’ individual pain points. In the age of infinite media, brands need to cut through the noise by providing seamless, highly personalized customer experiences. […]

30Mar/20

CMO confession #1: Who cares about MQLs?

CMO confession #1: Who cares about MQLs? – ClickZ Author Latane Conant Date published March 30, 2020 Categories 30-second summary: For marketers, setting your sights on opportunities, pipeline and revenue ensures better alignment with your revenue team peers in sales and customer success. That shifts us away from MQLs, which are still the lifeblood of […]

30Mar/20

Opportunities are coming as third-party cookies are phased out

Opportunities are coming as third-party cookies are phased out – ClickZ Author Ken Nelson & Alex Kelleher Date published March 30, 2020 Categories 30-second summary: Individuals crave more transparency and control and struggle with a perceived lack of consent. Consumers don’t always appreciate hyper-targeted ads. The end of third-party cookies is potentially the reset the […]

27Mar/20

How realistic strategic planning can help SMBs support annual performance goals

How realistic strategic planning can help SMBs support annual performance goals – ClickZ Author Jacqueline Dooley Date published March 27, 2020 Categories 30-second summary: Keap is an email marketing and sales platform for SMBs with CRM tools that include: SMS text management, appointment scheduling, and invoice/payment automation. Keap’s sales-focused tools include pipeline management and marketing […]

24Mar/20

Social Listening: New report uncovers missed opportunities for PR professionals

Social Listening: New report uncovers missed opportunities for PR professionals – ClickZ Author Luke Richards Date published March 24, 2020 Categories 30-second summary: Social listening and analytics take-up is lagging, even while a great deal of PR occurs in the digital and social context. Social listening has value for more than just campaign performance. There […]

20Mar/20

Four tips to guaranteeing B2B buyer loyalty in 2020

Four tips to guaranteeing B2B buyer loyalty in 2020 – ClickZ Author Brandon Spear Date published March 20, 2020 Categories 30-second summary: Nearly half of all B2B buyers have not completed a purchase online because their preferred payment method wasn’t available. Since the majority of customer expectations are inspired by B2C shopping experiences, B2B retailers […]

18Mar/20

Hitchhiker’s guide to the end of the 3rd-party cookie as we know it

Hitchhiker’s guide to the end of the 3rd-party cookie as we know it – ClickZ Author Matt Moore Date published March 18, 2020 Categories 30-second summary: As of this month, Google has implemented a new secure-by-default model for cookies, enabled by a new cookie classification system. While SameSite is not a particularly new concept, this […]

16Mar/20

B2B turns to digital marketing in the wake of coronavirus outbreak

B2B turns to digital marketing in the wake of coronavirus outbreak – ClickZ Author Dan Gerstenfeld Date published March 16, 2020 Categories 30-second summary: Considering that companies allocate the largest chunk of their budgets to trade shows, even a moderate change in preferences is likely to translate into higher investment in web marketing. Figures published […]

16Mar/20

6 ways to get more out of your digital marketing budget

6 ways to get more out of your digital marketing budget – ClickZ Author Brian Stokes Date published March 16, 2020 Categories 30-second summary: Just make sure you have the bandwidth to keep up with new social media accounts — if you don’t, you’re simply wasting your time. Focus your efforts on the platforms that […]