Tag Archives: Conversions

22Jul/16

How to increase your remarketing ad conversions in five steps

July 22, 2016Search Engine Optimization (SEO)Conversions, dynamic remarketing, Paid Search, Remarketing, search, search marketingContent Team

Remarketing adverts are designed to remind people who visited your website of what you sell and reinforce your brand when they’re moving around the web. Remarketing is also known as retargeting and accordingRead More…

18Jul/16

11 quick UX tips to improve landing page conversion

July 18, 2016Search Engine Optimization (SEO)Conversions, CRO, ecommerce, landing pages, Paid Search, SEO, uxContent Team

It’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to boost conversion? Landing pages can be a great starting pointRead More…

27May/16

Four lessons B2C marketers can learn from B2B

May 27, 2016Email MarketingB2B, B2B examples, B2B marketing, B2C, cart abandonment, Conversions, Customer journey, Email Marketing, Facebook, marketing automation, personalization, retail, targeting, UK/EuropeContent Team

It’s easy to think of customers as fish you can bait with discounts. It’s also lazy. Marketers should adopt the B2B mentality of solving customers’ problems. As a B2C marketer, you hearRead More…

03Feb/16

How to take your geo-fences to the next level

February 3, 2016Online Marketing Newsautomation, behavioral marketing, behavioral targeting, bid management, Consumer insights, Conversion, Conversions, Cross-channel, Data, data-driven, Data-Driven Marketing, Digital Campaigns, engagement, geo-fencing, Geo-targeting, Insights, Local, localization, Marketing, marketing automation, mobile, mobile marketing, optimization, real-time, ROI, Social Media, Strategies, targetingContent Team

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?There’s no question that geo-fencing presents some amazingRead More…

03Feb/16

How you can use social to reach consumers at micro moments

February 3, 2016Social Media Marketingbehavioral marketing, behavioral targeting, content marketing, Conversion, Conversions, Cross-channel, ecommerce, engagement, Facebook, FAQ, Google, Home Depot, Instagram, Marketing, micro moment, mobile, mobile apps, mobile commerce, personalization, Pinterest, retail, search, smartphone, smartphones, snackable video, Social, Social Commerce, Social Media, Social Media Smarts, Strategies, Strategy, Twitter, video, video advertisingContent Team

Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Scrolling through Facebook while waiting in line at the grocery store. Looking up anRead More…

02Feb/16

Five ways to boost your conversion rate without wasting ad budget

February 2, 2016Online Marketing NewsAnalytics, behavioral marketing, behavioral targeting, bid management, content marketing, Convergence Analytics, Conversion, Conversion & ROI, conversion funnel, Conversions, Customer journey, Data, Google AdWords, Google Analytics, optimization, sales funnel, search, search marketing, StrategyContent Team

Improve the conversion rate of your ads and maximize profits without draining your entire budget. Most businesses are constantly searching for cheap or even free ways to upgrade their advertisement schemes in aRead More…

28Jan/16

Three digital dilemmas that are really opportunities

January 28, 2016Online Marketing NewsActionable Analysis, Amazon, Conversion, Conversions, Cross-channel, Customer journey, customer lifecycle, Data, ecommerce, engagement, Insights, Lyft, Marketing, micro moment, mobile, optimization, real-time, retail, Social Media, Strategies, UberContent Team

Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilemmas. Dilemmas are coupled with resolutions abound this time ofRead More…

26Jan/16

Reviving sluggish sales with email personalization

January 26, 2016Email Marketingapps, cart abandonment, clicks, clickz, Conversion, Conversion & ROI, Conversions, coupons, deliverability, E-commerce, ecommerce, Email, Email deliverability, Email Marketing, Email Marketing Best Practices, Email Marketing Optimization, Insights, ISP, Loyalty, Marketing, measurement, Metrics, mobile, mobile apps, mobile loyalty, mobile marketing, optimization, personalization, responsive design, retail, second screen, Segmentation, smartphones, spam, Strategies, Strategy, targetingContent Team

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. It’s interesting to come across prestigious brands with solid revenue streamsRead More…

25Jan/16

How do Facebook’s ads drive search traffic?

January 25, 2016Search Engine Optimization (SEO)bid management, clicks, clickz, Conversion, Conversions, CPC, Cross-channel, CTR, Data, Digital Campaigns, Facebook, Google, keyword, Keywords, KPI, last-click attribution, measurement, Media, paid media, Paid Search, paid social, retail, ROI, search, search marketing, SEM, Social, Social Integration, Social Media, targeting, TwitterContent Team

How do Facebook’s ads drive search traffic? According to a new study released by Facebook this past December, Cross-Channel Planning: Making Search Work Harder, Facebook’s ads do drive search traffic – sometimes. This studyRead More…

25Jan/16

How do Facebook’s ads drive search traffic?