Tag Archives: retail

06Apr/16

Nine retail brands rocking Instagram

April 6, 2016Social Media MarketingChanel, content marketing, disruption, dollar shave club, ecommerce, fashion, Instagram, Lowe's, Nike, Pinterest, retail, Saks, Social Commerce, Social Media, Spotify, Staples, Target, TwitterContent Team

From Lowe’s to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds. Instagram is one of the hottest social media platforms around, continuing to seeRead More…

28Mar/16

Q&A: Deloitte Digital’s Mike Brinker on digital transformation

March 28, 2016Online Marketing NewsAdobe, Amazon, AT&T, Australia, BlackBerry, Conference Coverage, convergence, Deloitte, Digital Disruption, digital transformation, ecommerce, Internet of things, iPhone, Media, Nike, Phygital, retail, Strategies, Uber, VerizonContent Team

“Everybody thinks everybody else is doing it, but nobody’s doing it well” is how Deloitte Digital’s Mike Brinker thinks about teen sex – and digital transformation. Digital transformation is quite a bigRead More…

01Mar/16

Zappos solidifies brand message with Leap Day

March 1, 2016Online Marketing NewsAmazon, Black Friday, Digital Campaigns, ecommerce, Hashtag, retail, Social Media, Strategies, ZapposContent Team

Trying to make Leap Day into a federal holiday, Zappos’ closing its call center could have backfired. But it worked because it was strangely on brand. Yesterday was February 29, a veryRead More…

24Feb/16

How many channels do brands need for a multichannel strategy?

February 24, 2016Online Marketing NewsAsia, cash on delivery (COD), China, data integration, ecommerce, emerging markets, Ensogo, Indonesia, Instagram, Line, Marketing, mobile, mobile app, mobile apps, mobile commerce, mobile payments, mobile-first, mobile-only, multichannel, o2o, omnichannel, retail, Social Commerce, South East Asia, Strategies, Thailand, WeChat, ZaloraContent Team

Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. The channels, the number of channels and which channels to use, will all differ depending onRead More…

18Feb/16

The face of omnichannel in APAC: Spotlight on Decathlon’s Clarence Chew

February 18, 2016Online Marketing NewsAPAC, Apple, apps, Asia, Branding, click and collect, CMO, Consumer insights, content marketing, conversion funnel, CRM, Customer journey, customer service, Decathlon, digital native, digital transformation, E-commerce, ecommerce, Facebook, Google, Innovation, Insights, Loyalty, multichannel, o2o, omnichannel, retail, Singapore, South East Asia, Sports & Entertainment, Strategies, Strategy, touchpoints, wearable tech, Website optimization, YouTubeContent Team

Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it. What is a true omnichannel customer experience?Read More…

03Feb/16

How you can use social to reach consumers at micro moments

February 3, 2016Social Media Marketingbehavioral marketing, behavioral targeting, content marketing, Conversion, Conversions, Cross-channel, ecommerce, engagement, Facebook, FAQ, Google, Home Depot, Instagram, Marketing, micro moment, mobile, mobile apps, mobile commerce, personalization, Pinterest, retail, search, smartphone, smartphones, snackable video, Social, Social Commerce, Social Media, Social Media Smarts, Strategies, Strategy, Twitter, video, video advertisingContent Team

Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Scrolling through Facebook while waiting in line at the grocery store. Looking up anRead More…

28Jan/16

Three digital dilemmas that are really opportunities

January 28, 2016Online Marketing NewsActionable Analysis, Amazon, Conversion, Conversions, Cross-channel, Customer journey, customer lifecycle, Data, ecommerce, engagement, Insights, Lyft, Marketing, micro moment, mobile, optimization, real-time, retail, Social Media, Strategies, UberContent Team

Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilemmas. Dilemmas are coupled with resolutions abound this time ofRead More…

26Jan/16

Reviving sluggish sales with email personalization

January 26, 2016Email Marketingapps, cart abandonment, clicks, clickz, Conversion, Conversion & ROI, Conversions, coupons, deliverability, E-commerce, ecommerce, Email, Email deliverability, Email Marketing, Email Marketing Best Practices, Email Marketing Optimization, Insights, ISP, Loyalty, Marketing, measurement, Metrics, mobile, mobile apps, mobile loyalty, mobile marketing, optimization, personalization, responsive design, retail, second screen, Segmentation, smartphones, spam, Strategies, Strategy, targetingContent Team

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. It’s interesting to come across prestigious brands with solid revenue streamsRead More…

25Jan/16

How do Facebook’s ads drive search traffic?

January 25, 2016Search Engine Optimization (SEO)bid management, clicks, clickz, Conversion, Conversions, CPC, Cross-channel, CTR, Data, Digital Campaigns, Facebook, Google, keyword, Keywords, KPI, last-click attribution, measurement, Media, paid media, Paid Search, paid social, retail, ROI, search, search marketing, SEM, Social, Social Integration, Social Media, targeting, TwitterContent Team

How do Facebook’s ads drive search traffic? According to a new study released by Facebook this past December, Cross-Channel Planning: Making Search Work Harder, Facebook’s ads do drive search traffic – sometimes. This studyRead More…

25Jan/16

How do Facebook’s ads drive search traffic?