5 tips for measuring consumer attention in advertising – ClickZ Author Janelle De Rivera Date published February 11, 2021 Categories 30-second summary: Looking beyond verification and into consumer attention, you can exploreRead More…
Fool’s gold – Leaving behind “match rate” as a success metric for identity – ClickZ To access the Tech Talks we ask that you register your details or login. There is noRead More…
The growing culture of marketing experimentation – ClickZ Author Nick Stoltz Date published May 8, 2020 Categories 30-second summary: The influence of data and analytics on marketing has exploded in recent years,Read More…
Amazon was originally called Cadabra and when a lawyer mistakenly heard it as “cadaver,” Jeff Bezos felt compelled to change his company’s name to something that isn’t synonymous with “corpse.” Inspired byRead More…
Last week, Facebook revealed that it found yet more errors in metrics that it reports to brands and advertisers. The first error affected metrics related to Like and Share buttons. The Like and ShareRead More…
American Apparel’s chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world. Thoryn Stephens, chief digital officer, AmericanRead More…
Have we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing Association Digital Breakfast on how content can be used asRead More…
One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign strategy. Brands are constantly looking for ways toRead More…
By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. It’s interesting to come across prestigious brands with solid revenue streamsRead More…